Three of the most important international fashion fairs in Florence

Florence hosted three of the most important international fashion fairs in January 2015:
Pitti Immagine Uomo 87, Pitti Bimbo and Pitti Filati.

Pitti Uomo 87 (Florence, 13-16 January 2015) confirms the expectations published earlier during the show: a truly extraordinary edition of the world’s leading men’s fashion trade fair.

24,000 buyers attended Pitti Uomo 87, with a 15% increase over the 20,800 buyers who came to the January 2014 edition. The increase in foreign buyer attendance is of 11% for a total of 8,660, while the “Italian front” reached a 17% increase, with a total amount of 15,300. The total number of visitors attending the fair has reached 35,000.

Ponte Vecchio in Florence

Ponte Vecchio in Florence ©Firenze Convention Bureau

The 80th edition of Pitti Bimbo (Florence, 22-24 January 2015) amidst a widespread feeling of satisfaction, satisfaction for the quality of the buyersattending and for the collections presented by the nearly 450 brands that were the true stars of the show.

The final attendance figures tell us that 4,300 Italian buyers came to Pitti Bimbo, just slightly less than 4,500 at the last winter edition. This is an important signal as it comes together with an upswing in domestic spending for children’s clothing that had been decreasing over several seasons. On the “foreign front” there was a slight decrease – a total of 2,400 buyers came from abroad as opposed to 2,700 one year ago. Most of this can be attributed to the more than 40% drop in the number of Russian buyers, and there were also fewer buyers from Ukraine.

The 76th edition of Pitti Filati ended amidst an atmosphere filled with energy, industriousness and satisfied comments from the exhibitors and the buyers from around the world who came to Florence to see what’s happening in the finest sector of international yarn manufacturing. The final attendance figures tell us that 4,150 buyers attended the fair (that is roughly 3% more when compared to the January 2014 edition), with the most significant increase among foreign buyers (+5.5%, for a total of 1,800 buyers from abroad) and a small, 1%, but reassuring rise in the number of Italian buyers.

Among the foreign markets – both inside and outside the EU – nearly all of which showed growth, the best performances came from the United States (+30%), Japan (+29%), Great Britain (+18%), France (+5%), Turkey (+12%) and China (+41%); and, of course, here and as at the other Pitti Immagine fairs, there was the expected drop in Russian attendance.

Your contact at Firenze Convention Bureau for media:
Diego Landi
Web Marketing & Communication
0039 055 49 733 41

Your contact at Firenze Convention Bureau for event planners:
Eleonora Odorino
Corporate Events Developer & Sales Office
0039 055 49 733 43

Your contact at tmf dialogue marketing:
Ulrike Kiesel
Project Manger Content & PR
0049 931 9002 114


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