tmf dialogmarketing Gmbh/piranha presse & pr GmbH: Susanne Hertenberger ist ab sofort Head of Content & PR – Lisa Hohmann fungiert als Director Operations & Strategy

Die beiden Full Service Agenturen mit Sitz in Veitshöchheim bei Würzburg bauen die Geschäftsbereiche Kommunikation und Consulting aus

Susanne Hertenberger

Veitshöchheim, 1. Juli 2014 – Ab sofort übernimmt Susanne Hertenberger (30) die neu geschaffene Position des Head of Content & PR bei den beiden Würzburger Schwesteragenturen tmf dialogmarketing GmbH und piranha presse & pr GmbH. Hertenberger verfügt über mehrere Jahre Berufserfahrung als PR-Beraterin und Journalistin und war seit Januar letzten Jahres als Projektmanagerin Content & PR in den beiden Unternehmen tätig. Davor arbeitete sie bei der Münchner Kommunikationsagentur cocodibu GmbH. Susanne Hertenberger ist ab sofort für die Bereiche Kommunikation und Pressearbeit sowie unter anderem für die Inhalte des tmf/piranha Social Media Newsrooms und aller Kundenblogs verantwortlich.

Lisa Hohmann, Copyrights: tmf dialogmarketing GmbH

Auf der strategischen Seite verantwortet Lisa Hohmann (29) als Director Operations & Strategy die Bereiche Marketing, Marktforschung und Consulting und koordiniert als Supervisor die verschiedenen Kundenaccounts der beiden Unternehmen. Die Diplomfachwirtin für Dialogmarketing arbeitet bereits seit 2004 für tmf und piranha. Ihre langjährige Erfahrung in der MICE- und Tourismusbranche sowie fundierte technische Kenntnisse machen sie zur Expertin für strategische Entscheidungen, Controlling sowie für Beratungsprojekte und technische Kommunikationslösungen. Susanne Hertenberger und Lisa Hohmann berichten direkt an die Geschäftsführung.

tmf dialogue marketing und piranha content & pr sind Deutschlands führende Full Service Agenturen für Marketing, Marktforschung und Pressearbeit im Business Event (MICE)- und Tourismussektor. Sie arbeiten für Kunden aus der ganzen Welt, sowohl im deutschen als auch im gesamten europäischen Markt. Jetzt bauen die beiden Firmen den Kommunikations- und Consultingbereich aus. Geschäftsführerin Johanna Fischer: „Wir setzen auf eine einzigartige Mischung aus unserer langjährigen Erfahrung im globalen Business Event Bereich und der Expertise im Vernetzen und Konsolidieren von Kommunikationskanälen. Unsere Schwerpunkte liegen auf der Beratung, der Einführung von integrierten und globalen Kommunikationslösungen mit anschließendem Training der Mitarbeiter, damit ko-kreative Teams vernetzt arbeiten können.“

Mit dem neu entwickelten Webservice Prismahub bieten die beiden Agenturen ihren Kunden und anderen interessierten Organisationen eine einzigartige technische Lösung, um alle verschiedenen digitalen Kommunikationskanäle sinnvoll miteinander zu verknüpfen, sie mit Inhalten zu füllen und gleichzeitig Dokumente, Bilder und Videos zu archivieren.

Über tmf dialogmarketing GmbH:
tmf dialogmarketing GmbH mit Sitz in Deutschland (Veitshöchheim bei Würzburg) und Indien (Gurgaon and Mumbai) verfügt über mehr als 20 Jahre Erfahrung in der MICE Branche und entwickelt für Destinationen, DMCs, Kongresszentren und Hotels innovative Marketingkampagnen, Marktforschungsprojekte und Kommunikationskonzepte. Zu den aktuellen Kunden zählen das Norway Convention Bureau, Barcelona Convention Bureau, Singapore Tourism Board, Club Med Groups & Incentives, Hungexpo Budapest und die NH Hotel Group.

Über piranha presse & pr GmbH:
piranha presse & pr GmbH ist eine Schwesteragentur von tmf dialogmarketing GmbH und bietet ihren Kunden maßgeschneiderte Kommunikations- und PR-Konzepte auf allen Kanälen. Die Agentur gehört zu den Vorreitern im Entwickeln von innovativen digitalen Kommunikationslösungen wie Social Media Newsrooms, Corporate Blogs und crossmedialen Kampagnen und bietet mit dem Webservice Prismahub ein einmaliges Tool, um digitale Arbeitsabläufe effektiv miteinander zu verknüpfen. Piranha arbeitet für Kunden aus folgende Branchen: Tourismus, Meeting & Kongresse, Gesundheit & Wellness, Druckindustrie sowie Food & Lifestyle. Geschäftsführerin beider Unternehmen ist Johanna Fischer.

 

Link zu offiziellen Pressemitteilung: http://bit.ly/1iQhgo7


Ansprechpartnerin bei tmf dialogmarketing GmbH und piranha presse & pr GmbH:
Johanna Fischer
Managing Director
j.fischer@tmf-dialogue.com
0049 931 9002 115

Twitter: @johannadialogue
LinkedIn: https://www.linkedin.com/pub/johanna-fischer/a/937/61a

Getting globalisation and content right

Johanna Fischer on globalisation and content ©tmf

During the recently concluded IMEX in Frankfurt, I was asked to share my views on ‘globalisation’ as part of the IMEX education programme.  I don’t consider myself an expert on this, but I thought about the challenges we face in our office in India; to find a new approach that fits the needs of our Indian planners and how different the Indian market is from the European market. While this has been a great and enriching learning experience, it has required extra effort to make our marketing ideas match the realities of an emerging market.

I think there is only one practical formulafor success in a global approach. While it may seem easy to strategise in emerging markets – it is another issue to be willing to go beyond your comfort zone and dip deep into different cultures, different value standards, different negotiation habits (and backgrounds). Without the will and also the joy, to explore this difference and ‘newness’, all efforts will result in unsatisfying relationships and misunderstandings.

We all know that we should be thinking globally but acting locally, but it is a bit more complex than this. Having someone else act locally for you (as a service provider) does not relieve you from the challenge, taking the effort to bridge the gap does. Generosity, understanding, bonding, learning  –  in short, achieving cultural competence for your emerging markets – is the formula you need.

Global solutions, for example for communication management and news flow, are the needs of the hour. This means delivering smart solutions and a sensible consolidation of existing channels and strategies. The PRISMAHUB news management service which we use, is the perfect underlying tool for diversified communication strategies, using sources and information and molding them for the needs of different communities.

There is more to it than just communication. Following IMEX we offered – together with the Berlin Convention Bureau – an intercultural workshop about the Indian meetings market, the market’s perceptions, case studies of events from India to Berlin and the challenges that arose in the co-operation between the Indian client and the German service provider.  The case studies demonstrated that both sides need to ‘bow in order to make the project round’ i.e. to compromise to reach a mutually successful outcome.

Bow respectfully! Good luck and as you know, we are always happy to help.

Johanna Fischer
Managing Director
Raiffeisenstraße 8
97209 Veitshöchheim
Phone: 0049 (0)931 9002 115
Email: j.fischer@tmf-dialogue.com

tmf/piranha and Club Med launch the new Club Med Groups & Incentives newsroom

Just in time for IMEX Frankfurt 2014, the new blog portal Club Med Groups & Incentives social media newsroom is launched. Main aim is to inform event planners, associations and media about MICE relevant news on the resorts and their destinations as well as about Club Med event services.

The Club Med newsroom is the result of a smart combination of classic communication and modern online marketing strategies. Using the best of both worlds, the newsroom provides curated information and story-based content and inspires regular reading of all news around Club Med Groups & Incentives information in one portal.

The Club Med social media newsroom is operated, co-edited and co-distributed by tmf/piranha using the new multichannel tool PRISMAHUB as basis. With this tool, all information and news from selected digital sources are collected, curated and edited, and finally distributed into chosen categories of the Club Med newsroom. Moreover, the tool integrates all available digital communication channels such as twitter, facebook and e-mailings to perform a sophisticated global communication strategy.

The international teams of Club Med Groups & Incentives can be granted access to the tool and work in own files. PRISMAHUB is a webservice particularly suitable to organise big amounts of digital media, complex news flows and multiple communication channels. It will help organisations to archive, tag and re-purpose existing and new content and is a sound basis to set up innovative digital communication concepts.

The PRISMAHUB was co-developed by EUMEDIANET (NL) and tmf dialogue marketing and piranha content & pr (GER) to support the needs of digital pr and communication.

Follow this link to visit the new Club Med Business Social Media Newsroom

In you want to know more about how to create a portal like the Club Med newsroom as well as about the new web-service PRISMAHUB, please contact Johanna Fischer per phone +49 931 9002 115 or per email j.fischer@tmf-dialogue.com.

Are you coming to IMEX Frankfurt 2014? We are there and would love to meet up and discuss all these and many more opportunities with you.

Please get in contact with Lisa Hohmann (l.hohmann@tmf-dialogue.com) or Susanne Hertenberger (s.hertenberger@tmf-dialogue.com)!

Press contact:
tmf dialogmarketing GmbH/piranha presse & pr GmbH
Susanne Hertenberger
Raiffeisenstraße 8
D-97209 Veitshöchheim
Tel: +49 (0)931 9002 110
Mail: s.hertenberger@piranha-pr.de

tmf/piranha stellt neuen Club Med Groups & Incentives Newsroom online

Gemeinsam mit dem weltweit agierenden Resort-Anbieter Club Med präsentiert tmf/piranha pünktlich zur IMEX Frankfurt 2014 den neuen internationalen Club Med Groups & Incentives Social Media Newsroom. Das Projekt ist ab sofort online und informiert regelmäßig über MICE-relevante Neuigkeiten in den Resorts und deren Umgebung sowie über Serviceleistungen des Unternehmens für Veranstaltungsplaner, Verbände und Presse.

Der Club Med Newsroom ist das Ergebnis eines ausgeklügelten Zusammenspiels aus klassischer PR- und moderner Online-Marketing-Strategie. Damit ist er optimal für die Herausforderungen einer dynamischen Informationsfolge, für die Erwartung an interessante – „story-basierte“ – Inhalte und für das Management von Informationen in globalen Teams gerüstet.

Der neue Club Med Social Media Newsroom wird über das neue Multichannel-Tool PRISMAHUB aufgebaut, beschickt und gesteuert. Über dieses Tool werden alle Informationen und News, die zunächst aus verschiedenen Online-Quellen eingespeist, sortiert und editiert werden, auf dem Club Med Newsroom in ausgewählte Bereiche verteilt. Digitale Kommunikationskanäle wie Twitter, Facebook werden integriert und bespielt, Emailings und die dafür nötigen Datenbanken werden ebenfalls im Tool verknüpft. Zugriffsmöglichkeiten von Teams quer über den Globus können geregelt und eingerichtet werden – eine Übersicht über vorhandene Veröffentlichungen ist jederzeit möglich und kann über strategisches Tagging als Quelle für den Zugriff auf weltweit vorhandenes Material für die verschiedenen Teams organisiert werden.

Mit diesem Angebot gelingt es der Firmengruppe tmf dialogmarketing GmbH und piranha content & pr auf geniale Art, innovative Kommunikationskonzepte zu realisieren. Der PRISMAHUB spart unzählige Arbeitsschritte und Zeiteinheiten, kann archivieren,  Mediadatenbanken anlegen (Videos, Texte, Fotos etc.), taggen, suchen und vieles mehr. Das Konzept eignet sich für große wie kleinere Kommunikationsanforderungen.

Klicken Sie hier, um zum neuen Club Med Business Social Media Newsroom zu gelangen.

Wenn Sie mehr über den Club Med Newsroom, unsere Leistungen sowie über den neuen Webservice PRISMAHUB erfahren möchten, können Sie gerne Johanna Fischer unter 0931 9002 115 oder per Email j.fischer@tmf-dialogue.com kontaktieren.

Gerne können Sie einen Termin mit uns auf der IMEX vereinbaren – bitte setzen Sie sich hierfür mit Lisa Hohmann (l.hohmann@tmf-dialogue.com) oder Susanne Hertenberger (s.hertenberger@tmf-dialogue.com) in Verbindung!

 

Pressekontakt:
tmf dialogmarketing GmbH/piranha presse & pr GmbH
Susanne Hertenberger
Raiffeisenstraße 8
D-97209 Veitshöchheim
Tel: +49 (0)931 9002 110
Mail: s.hertenberger@piranha-pr.de

Too many channels – outgrowing your resources?

Social media and e-marketing, newsroom, website, may be even screens and TV programs to fill? The ever growing complexity needs easy solutions to reach out to your target groups.

Consider the 2 main aspects for improving social media and other communication:

1) Technical and management options:

- Analyse existing communication tracks and their interconnectedness. Which news appear where in your system – how many double content do you present and why?  Which channels make sense – how can you optimise their approach and combine different products or even companies in your communication flow without ending up in a mess?

- Create a strategy for best presentation of your news (e.g. widgets instead of icons, use RSS format, pictures, blogs instead of pdfs etc.)

- Use channels and tools which are simple, practical and time-saving, like the PRISMAHUB, a webservice that organises your complete digital information flow

2) Content Expertise:

- Where do you find content, how do you curate, edit and distribute into a multiple channel environment

- Think out of the box, when it comes to PR and stories; do not only produce factual but inspiring news

- Build up trust in your audience by staying relevant and creative

- Create competitions, groups, discussions to expand and keep your channels active, exciting and attractive for followers

Combining technical and content expertise with access to target groups for best success!

For more information please contact us:

tmf dialogmarketing GmbH
Raiffeisenstrasse 8
97209 Veitshöchheim, Germany
Phone: +49 931 9002-0
Fax: +49 931 9002-199
Email: tmf dialogue marketing

 

 

On our agenda for 2014

I am excited about our agenda for this young year.  Lots of ideas, topics, trends, demands, discussions, concepts…. needing speed, creativitiy, passion and good health and spirit to be able to handle all of this! Wow, it is an ever growing challenge!

Our Experiential Planner Project in India is moving on well, the newsroom for the project presents relevant information and stories to Indian planners of experiential events. We will organise a roadshow for ECM – European Cities Marketing in summer, present interesting destinations like Berlin, Portugal, Turkey, Italy and many more in a buzzing market with lots of demand for good partners! Anyone interested in the Indian market can follow our activities in our LinkedIn group “experiential planner”.

On the European side we constantly improve our content communication system and service, I just recently spoke at EFEA conference in St. Petersburg about how important it is to get clarity and structure into any complex news organisation. To build great websites, blogs and social media accounts is one thing, but they also need to be filled regularly. Optimizing resources, editing part and channels can be achieved easily, thus  saving costs, resources and headaches  – we consult and support any organisation realising that multi-channel communication can get pretty  confusing…. The webservice PRISMAHUB is the perfect tool for this process.

Research for the 2014 mmm – MICE market monitor starts, together with IMEX Frankfurt we discuss a news approach which also will bring much additional benefit for the sponsors and those who support the research – the planners. Thank you for your continuing efforts!

tmf-connect, our new series of sales and marketing activities shared among several partners like DMCs, CVBs, hotels and other suppliers will go on a first sales blitz in March to Cologne and Düsseldorf and we look forward to sharing ideas and inspiration with planners from the region.

We have declared the topic of health management in corporations and organisations as a key theme for us. First, because it is interesting to see how our industry will react to the needs of organisations to keep their employees healthy and second, because we are convinced that incentives can be a great platform for health related offers to cater for the increasing health awareness among hard working people.

Of course we keep presenting selecting destinations, venues, hotels and DMCs to planners in Germany and Europe and look forward to all the meetings and discussions we are going to have!

Well, I guess we will hear from each other quite frequently in the months to come! Be well and I look forward to all further exchange with you out there!

tmf dialogue marketing in the Russian trade magazine “ExpoBusinessReview”

Last week, Johanna Fischer, Managing Director of tmf dialogue marketing and piranha presse & content, was invited to the Europe-Asia Event Forum (EFEA) in St. Petersburg (January 22 – 24, 2014). She talked about the Indian MICE market and about using social and multi media in the meetings and event business. Accompanying to her presentations, the Russian magazine ExpoBusinessReview, edited by RESTEC Group, published an interesting article both in Russian and in English.

Click here to read the article in English.

Click here to read the article in Russian.

Press Contact:
piranha presse & content
Susanne Hertenberger
Raiffeisenstraße 8
97209 Veitshöchheim
Phone: 0049 (0)931 9002 111
Email: s.hertenberger@piranha-pr.de

tmf dialogue marketing launches PRISMAHUB, an innovative web-based service tool for all digital communication

The German-based marketing and pr agency tmf dialogue marketing has co-developed – together with the Dutch media production and broadcasting company EuMediaNet – a unique web-based service tool called “PRISMAHUB” to organise the complete digital information flow in the sector of destination marketing as well as in companies or agencies of other industries. This sophisticated workflow system allows the clients to manage their information research, content selection and production and the distribution of all content into various digital channels like newsrooms, blogs, websites, social media, screens, newsletters and so on. Furthermore the tool helps to initiate interaction with different audiences through a smart use of all different channels.

The PRISMAHUB web service is a software-as-a-service solution and available in licenses so that clients can work by themselves and make demands on tmf´s services if needed. tmf dialogue marketing will provide the clients with the necessary technical service and supply and offer them tailor-made solutions for every budgets. The professional team can also support in producing content for specific topics and expand the service to include additional services like playlists for TV screens, monitoring applications for social media channels or editing of videos and pictures.

For handling and curating the large quantity of information in the World Wide Web this one-stop service tool is absolutely unique and will revolutionise the digital communication. All web activities and multiple media channels of companies or agencies operating in all industrial sectors can be bundled in one tool without requiring a larger number of personnel.

Please see a short intro for the service http://bit.ly/1ayqqN4

tmf dialogue marketing has worked for more than 20 years for different international destinations and Convention Bureaus and build their expertise on intelligent definition, research and creation of relevant content and campaigns that match the goals of their clients with the needs and expectations of the clients´ target groups.

For more information please contact Managing Director Johanna Fischer j.fischer@tmf-dialogue.com.

Follow us also on the “PRISMAHUB digital content and communication” group on LinkedIn: http://linkd.in/1b2YcKz