I am excited about our agenda for this young year. Lots of ideas, topics, trends, demands, discussions, concepts…. needing speed, creativitiy, passion and good health and spirit to be able to handle all of this! Wow, it is an ever growing challenge!
Our Experiential Planner Project in India is moving on well, the newsroom for the project presents relevant information and stories to Indian planners of experiential events. We will organise a roadshow for ECM – European Cities Marketing in summer, present interesting destinations like Berlin, Portugal, Turkey, Italy and many more in a buzzing market with lots of demand for good partners! Anyone interested in the Indian market can follow our activities in our LinkedIn group “experiential planner”.
On the European side we constantly improve our content communication system and service, I just recently spoke at EFEA conference in St. Petersburg about how important it is to get clarity and structure into any complex news organisation. To build great websites, blogs and social media accounts is one thing, but they also need to be filled regularly. Optimizing resources, editing part and channels can be achieved easily, thus saving costs, resources and headaches – we consult and support any organisation realising that multi-channel communication can get pretty confusing…. The webservice PRISMAHUB is the perfect tool for this process.
Research for the 2014 mmm – MICE market monitor starts, together with IMEX Frankfurt we discuss a news approach which also will bring much additional benefit for the sponsors and those who support the research – the planners. Thank you for your continuing efforts!
tmf-connect, our new series of sales and marketing activities shared among several partners like DMCs, CVBs, hotels and other suppliers will go on a first sales blitz in March to Cologne and Düsseldorf and we look forward to sharing ideas and inspiration with planners from the region.
We have declared the topic of health management in corporations and organisations as a key theme for us. First, because it is interesting to see how our industry will react to the needs of organisations to keep their employees healthy and second, because we are convinced that incentives can be a great platform for health related offers to cater for the increasing health awareness among hard working people.
Of course we keep presenting selecting destinations, venues, hotels and DMCs to planners in Germany and Europe and look forward to all the meetings and discussions we are going to have!
Well, I guess we will hear from each other quite frequently in the months to come! Be well and I look forward to all further exchange with you out there!