Cast the spell to attract business!

We see more and more blogs and digital news coming up on the websites of destinations, venues and suppliers for the meetings industry and for leisure. That is great and a good development. The big question is – does what is written there really reach out to the target groups and the planners in the meetings industry? Do the stories help to market the destination better by casting that magic spell that can initiate business?

I think that most efforts really still are in their very infancies. basically it is the same information as ever, just now published in a blog instead of the former static pdf formate on the website. Information presented is factual rather than story-driven, it is not networked, there is no curation and re-distribution of interesting information around the destination or topic.No use of other sources with great content.

Destination Content Marketing

Destination Content Marketing

Also, what does it help if a destination involves travel bloggers to create a MICE campaign? What does a travel blogger understand about the needs of a meeting planner? Nothing I guess…. the only relevant content producers in such a campaign can be experts or the meeting planners themselves…

It takes quite some trial (and error) to create concepts which can bring planners and organisers into a destination and ensure they have both interesting things to tell as well as the right pre-conditions and help to do so in social channels.

When organisers or meeting planners report and post about their own experiences this is very interesting to their colleagues in the industry. By sharing news in the whole network of the planners’ own communities and the destination’s channels, information really spreads out well. Blog posts about such programs rank number 1 in open rates in our weekly newsletters and in the newsroom!

Ask us for more – we will be happy to design a great campaign for you! In the meeting space, for tour operators presenting their different products, for destinations creating communication networks and online pr approach.


Contact at tmf dialogue marketing:
Johanna Fischer
Managing Director
Raiffeisenstraße 8
97209 Veitshöchheim
+49 (0)931 9002 115

tmf-connect networking event at IMEX 2015

From 19 to 21 May 2015, the IMEX will take place in Frankfurt. The IMEX is one of the leading global event for business, education and networking. The international fair is providing outstanding business opportunities for exhibitors and buyers alike.

tmf-connect at IMEX 2014

tmf-connect at IMEX 2014

During IMEX 2015, tmf dialogue marketing will again hold the traditional networking event called tmf-connect in cooperation with a nice hotel/venue in Frankfurt. Soon, we will give you further information regarding location and participating co-sponsors!

Be part of tmf-connect and meet colleagues and partners from different destinations, venues and DMCs!

Click here to see the list of this year’s co-sponsors at tmf-connect event at EIBTM!

IMEX is where the world of meetings industry suppliers exhibit for efficient business in one place. 3,500 exhibitors come to IMEX each year in order to do business with the approximately 9,000 visitors.

We are pleased to invite you to visit IMEX as a hosted buyer of tmf dialogue marketing. The registration is already open!

Secure your place in our group and fill out the application form until the 15th of March 2015.

From now on we regularly provide you with the latest news about IMEX and tmf-connect in this blog!

Your contact at tmf dialogue marketing for all questions concerning IMEX is Miriam Käser, email:, Tel: 0049 (0)931 9002 102.

Great success – wonderful tmf-connect networking event at Hesperia Tower

The Dome at NH Hesperia Tower

On Tuesday evening, November 18th, the traditional tmf-connect networking event took place at the NH Hotel Hesperia Tower in Barcelona.  It was an absolutely great evening in the wonderful venue “The Dome”! Thanks a lot to all our guests, to the co-sponsors and especially to the whole NH Hotel Hesperia Tower team for the fruitful co-operation and perfect organisation. And let’s not forget the delicious mediterranean food and the impressive view over the city by night!

The following co-sponsors were attending the event:

- visitBerlin Berlin Convention Office

- Club Med Groups & Incentives

- ExpoForum Company St. Petersburg

- Kalyon Tourism / Travel Ageny & DMC Istanbul

- Moscow Convention Bureau

- Convention Bureau della Riviera di Rimini

- stop – Incentives & Events (DMC Spain)

We hope you had an interesting evening, with good discussions and contacts and could relax a bit after the first day at the show. Good luck for the rest of EIBTM – and we are looking forward to welcoming you next year!

Click here to read more about EIBTM 2014 and about tmf-connect.

If you have any questions regarding the event “tmf-connect” or regarding our services please contact Susanne Hertenberger, Head of Content & PR, 0049 (0)931 9002 110,


EIBTM Barcelona 2014

tmf staff at NH Hesperia Tower

Copyright all pictures: tmf dialogue marketing

ExpoForum Company St. Petersburg at EIBTM!

We are happy to present you one more co-sponsor of our traditional tmf-connect networking event at EIBTM 2014: ExpoForum Convention & Exhibiton Centre.

ExpoForum (ExpoForum International Ltd.) is one of the leading convention and exhibition organisers in Russia, covering more than 40% of the market in the Northwest region. ExpoForum International operates EXPOFORUM Convention and Exhibition Centre and Lenexpo Exhibition Centre. Two venues host around 60 exhibitions and 300 conventions every year, as well as more than 40 other events, including corporate parties and sport events. EXPOFORUM Convention and Exhibition Centre is one of the largest and the most modern venues in Europe.

- Convention facilities for up to 10,000 pax.

- Multifunctional and versatile congress centre with 30 conference halls.

- 2 on-site hotels (Hilton and Hampton by Hilton), 447 rooms in total.

- Indoor exhibition area 50,000 sq. m., outdoor exhibition area 40,000 sq. m.

- Restaurants, cafes and bars, catering.

ExpoForum Company has a number of subsidiaries allowing to provide a wide range of services from A to Z on one stop shop basis. The quality of ExpoForum’s services is approved by the membership in the leading global assosiations: ICCA, AIPC, UFI. The company has the representative office in Beijing (China) responsible for cooperation with Asia-Passific countries.

Congress Centre is the jewel in the crown of EXPOFORUM CEC. It is built following the latest trends of the meeting industry and equipped with the most modern conference systems. All in all there are 25 halls accomodating 10 000 pax (3 main halls for 4200, 3000 and 2000 pax). All spaces are flexible as they can be divided with the movable walls.

You want to learn more about EXPOFORUM Convention & Exhibition Centre? Read the brandnew e-brochure!

At this year’s EIBTM in Barcelona (18 – 20 November), ExpoForum Company is welcoming you at stand H30. Click here to make a personal appointment.

Your contact at ExpoForum Company:
Catherine Nedelina
International Marketing Manager

007 921 648 76 30

Panorama St. Petersburg

Area of ExpoForum Company, Copyright all pictures: ExpoForum Company

NH Hesperia Tower – host of this year’s tmf-connect event!

This year, the traditional tmf-connect networking event in the context of EIBTM will take place at the famous 5 star NH Hotel Hesperia Tower in Barcelona.

The Hesperia Tower is an oasis built with an “intelligent luxury” concept by Richard Rogers. Ideally located at the south entrance of Barcelona, five kilometres from the airport and from the city center over the main Gran Vía Avenue. The hotel shows up with 280 guest rooms, all equipped with walk-in closet, big bathrooms and wi-fi connection.

NH hotel Hesperia Tower has its own Convention Center, 5.000 square metres of meeting spaces are spread over three floors:

Auditorium Floor consists of a foyer area and six meeting rooms which can be interconnected. It is built for 480 pax and offers six translation booths.

Cosmos Room for 1.800 pax is located on the groundfloor with no pillars and natural daylight. The meeting room comes up with 1. 600 square metres and can be divided into four independent sections. It has direct access from the lobby and to an outdoor terrace.

Sonnenterrasse, Copyright: NH Hesperia Tower

Mezzanine Floor is a fully equipped Business Center featuring ten express meeting rooms with natural daylight and different capacities from 5 up to 250 pax. Four of these rooms are connected to a terrace with views over the city.

Click here to read more about NH Hesperia Tower.

Click here to read more about the fantastic venue “The Dome”.

Meet the team of NH Hotel Group at this year’s EIBTM at the booth K48 – click here for a personal appointment!

Your contact at NH Hotels:
Franck Barbaras
General Manager Hesperia Tower Barcelona
0034 93 413 50 00


Kalyon Tourism / Travel Agency & Destination Management Company – ISTANBUL

Another co-sponsor of our tmf-connect networking event at EIBTM 2014 is the Kalyon Tourism/ Travel Agency & DMC – ISTANBUL. Kalyon Tourism is an Istanbul based licensed full service Travel Agency & Destination Management Company.

Kalyon Tourism is a leading Destination Management Company and your ideal partner for incentives, meetings and conferences in Istanbul and all around Turkey.

We like to describe Kalyon Tourism as a “Boutique Travel Agency & DMC” meaning that we are a small group of dedicated people – who are always ready to provide good and professional service to individuals and groups.

By being a boutique agency, we move fast and care about all type and size of groups and events with the same perfectionisms and dedication. Our focus is VIP & Luxury Travel, corporate travel, incentives, meetings and conferences.

Kalyon Tourism is leaded by distinguished travel, destination and meeting industry executives who are also internationally recognized.

Recognized for its superior service and attention to detail, Kalyon Tourism is a pioneer, a leader and one of the most trusted names in Turkey’s hospitality, tourism and meetings industry.

Our Vision

For our clients to view Kalyon Tourism as an integral part of their team and a key component to the success of any Travel, meeting or event regardless of size, location, or complexity.

Our Mission

To help our clients create,  execute, and manage all meeting and event details while implementing environmentally sustainable materials, practices, and eco-friendly green principles throughout the planning and execution stages of their programs.

Our Values

Superior client service, sophisticated project management systems, flexibility in design and execution, communication at all levels, cutting edge knowledge in multiple industries, commitment to technology, environmental sustainability, and responsibility to the community.

- Kalyon Tourism  offers strategic partnership delivering business results,

- We design creative solutions for every special occasion and provide full project management by destination specialists,

- Kalyon Tourism professionally handles the planning, logistics and execution of group experiences of any scale.

- One of our key driving principles is the importance of developing long-term relationship with all our industry partners.


We will provide you with the best sites for any occasion and will take over the entire communication with all hotels, venues and vendors. Kalyon Tourism will create the most suitable itinerary for your corporate meeting objectives from its initial idea to its execution.

Corporate Events

We have knowledge of the finest local venues, caterers, décor, transportation and other event services. We have on-going relationships with vendors to obtain the best quality, service and negotiations

Product Launch

We are capable of building company branding all the way through your Product Launch, from initial invitations to its execution, in order to secure your clients’ full benefit and added value


We can arrange a high quality creative and customized incentive program in Istanbul and any part of Turkey.We offer new, exclusive and unique venues, as well as planning and execution of all elements of your incentive program.

Kalyon Tourism is a subsidiary of Kalyon Tourism Group.

Kalyon Tourism Group started its tourism operations throughout the inauguration of Kalyon Hotel in Istanbul in 1967 and continued its investments with the opening of Kalyon Reji event venue and Kalyon Tourism Travel Agency & DMC.

Excellence is the gradual result of always striving to do better at Kalyon we have had over 45 years to achieve this


Are you interested in organising an event in Turkey? Click here to read more about Kalyon Tourism & DMC (e-Brochure to Download).

Your Contact at Kalyon Tourism:
Mrs. Elif Balci Fisunoglu
General Coordinator- Kalyon Tourism Group
Mobile: + 90 530 011 37 56

Ms. Gokce Ayhan
Project Assistant- Kalyon Tourism

Mobile: + 90 533 090 97 60

Copyright all pictures: Kalyon Tourism & DMC

visitBerlin Berlin Convention Office at EIBTM 2014

Another co-sponsor of our traditional tmf-connect networking event at EIBTM 2014 is the visitBerlin Berlin Convention Office.

The visitBerlin Berlin Convention Office is the city’s official convention bureau and your professional partner for meetings, conventions and incentives in the capital of Germany. Since 2001 customers benefit from our wide network of contacts in the city and our professional team which guarantees the highest level of service.

Develop your meeting plans with us – we offer an extensive range of support services!

- Expert partner contacts for incentives in Berlin
- Expert partner contacts for hotels, event locations and local service providers
- Hotel room block and event location reservation
- Official convention Bids for Berlin

Berlin Convention Office is welcoming you at stand F50.

If you are interested in making a personal appointment please click here.

Your contact at visitBerlin Berlin Convention Office:
Katharina Waschke
Project Manager
+49 30 264748-495

visitBerlin on facebook

Brandenburger Tor

Haus der Kulturen – House of Cultures

Television Tower in Berlin, Copyright all pictures: visitBerlin Berlin Convention Office

Moscow Convention Bureau at EIBTM 2014

Another co-sponsor of our traditional tmf-connect networking event at EIBTM 2014 is the Moscow Convention Bureau.

The Moscow Convention Bureau is the city’s official representative in the international meetings’ industry. Accumulating information on Moscow’s convention and exhibition opportunities, we promote the Russian capital as a prominent international meetings’ destination and attract important and promising events. Moscow Convention Bureau team  will be happy to meet you at Stand: H31!

The presentation programme at the stand will provide general information about the city and its venues and allows you to meet representatives of MCB and its partners. All the necessary presentation materials will be placed at the stand. Also on our stand you can participate in interactive programme, see the film about Moscow, and make some photos on Moscow view background.

Moscow is ready to welcome you!

If you are interested in making a personal appointment please click here.

Your contact at Moscow Convention Bureau:
Yulia Troyanova
International Corporate Events Manager
Mobile: +7 895 383 6035

Moscow Convention Bureau on facebook

Impressions on Moscow, Copyright all pictures: Moscow Convention Bureau

The Turkish DMC Polar West / The Business Class at EIBTM 2014

Another co-sponsor of our traditional tmf-connect networking event at EIBTM 2014 is the Turkish DMC Polar West / The Business Class:

The Business Class is the Global Brand and DMC / MICE Division of POLAR WEST and operates as a full service Destination Management Company.

Based in Antalya / Turkey with 3 branches all over Turkey , The Business Class focuses on the following services:

Being a –A- class certified travel agent  , providing Inbound and outbound tour operating services  to our worldwide partners are one of the major activities of The Business Class

Technical infrastructure ,right location and venue selection , vast logistic capabilities and above all , a dedicated team of innovative people are our key elements to make a difference.

We are proud to excel among our competitors to have a proven track record of numerous local and International M.I.C.E operations resulting an ever increasing number of satisfied partners.

A vast variety of technical inventory and event management skills stand out in our range of services provided.


• Full Marketing Activities and Brand Recognition

• Themed Weddings

• Technical & Staff Support

• Design and Creation

• Concept Production and Management

Polar West / The Business Class is exhibiting at EIBTM at stand J 42 (MEET in MED – Mediterranean Destinations Network).

You would like to learn more about Polar West / The Business Class?
Have a look at their MICE Brochure or make a personal appointment at EIBTM!

Your contact at Polar West / The Business Class:
Mr Murat Ayan
Managing Partner
Phone: +90 242 310 84 00
Mobile: +90 532 325 75 68

Polar West / The Business Class on facebook

Invitation: tmf-connect networking at EIBTM


Meet and relax with friends:
“tmf-connect” at EIBTM
Tuesday, November 18, 2014
6:30 pm


tmf dialogue marketing invites you to join our EIBTM networking event “tmf-connect”. Unwind after a busy day at the show and enjoy fine snacks, drinks and informal networking with selected representatives of fine destinations and amazing views on Barcelona at night!

This year, our co-host is the famous Five Star Hotel NH Hesperia Tower, a unique business hotel and convention centre close to the Fira. The event will take place at the highest venue in Barcelona – the glass cupola “The Dome” on top of the hotel with a great view on the city of Barcelona.

Be part of “tmf-connect” and meet with us and our colleagues from different destinations! We are happy to present some of the co-sponsors joining “tmf-connect” this year:

- Convention Bureau della Riviera di Rimini

- Berlin Convention Office

- Turkish DMC Polar West/The Business Class

- Moscow Convention Bureau

- Spanish DMC stop (offices in Bilbao and Barcelona)

- Club Med Groups & Incentives

- Kalyon Tourism / Travel Agency & Destination Management Company – Istanbul

- ExpoForum Company St. Petersburg

For more information regarding the event and our co-sponsors please visit our EIBTM blog.

The hosting team of the NH Hesperia Tower is looking forward to having a nice chat with you and will be happy to show you the facilities during a short visit.

We hope to see you at NH Hesperia Tower on Tuesday evening of EIBTM!

Please register here:

Yes , I will attend “tmf-connect”.

No, I will unfortunately not be able to attend “tmf-connect”.

Best regards,
Johanna Fischer

Managing Director
tmf dialogue marketing GmbH

Contact person: Susanne Hertenberger
Phone: +49 931 9002 110