Cast the spell to attract business!

We see more and more blogs and digital news coming up on the websites of destinations, venues and suppliers for the meetings industry and for leisure. That is great and a good development. The big question is – does what is written there really reach out to the target groups and the planners in the meetings industry? Do the stories help to market the destination better by casting that magic spell that can initiate business?

I think that most efforts really still are in their very infancies. basically it is the same information as ever, just now published in a blog instead of the former static pdf formate on the website. Information presented is factual rather than story-driven, it is not networked, there is no curation and re-distribution of interesting information around the destination or topic.No use of other sources with great content.

Destination Content Marketing

Destination Content Marketing

Also, what does it help if a destination involves travel bloggers to create a MICE campaign? What does a travel blogger understand about the needs of a meeting planner? Nothing I guess…. the only relevant content producers in such a campaign can be experts or the meeting planners themselves…

It takes quite some trial (and error) to create concepts which can bring planners and organisers into a destination and ensure they have both interesting things to tell as well as the right pre-conditions and help to do so in social channels.

When organisers or meeting planners report and post about their own experiences this is very interesting to their colleagues in the industry. By sharing news in the whole network of the planners’ own communities and the destination’s channels, information really spreads out well. Blog posts about such programs rank number 1 in open rates in our weekly newsletters and in the newsroom!

Ask us for more – we will be happy to design a great campaign for you! In the meeting space, for tour operators presenting their different products, for destinations creating communication networks and online pr approach.

 

Contact at tmf dialogue marketing:
Johanna Fischer
Managing Director
Raiffeisenstraße 8
97209 Veitshöchheim
+49 (0)931 9002 115
j.fischer@tmf-dialogue.com

tmf-connect networking event at IMEX 2015

From 19 to 21 May 2015, the IMEX will take place in Frankfurt. The IMEX is one of the leading global event for business, education and networking. The international fair is providing outstanding business opportunities for exhibitors and buyers alike.

tmf-connect at IMEX 2014

tmf-connect at IMEX 2014

During IMEX 2015, tmf dialogue marketing will again hold the traditional networking event called tmf-connect in cooperation with a nice hotel/venue in Frankfurt. Soon, we will give you further information regarding location and participating co-sponsors!

Be part of tmf-connect and meet colleagues and partners from different destinations, venues and DMCs!

Click here to see the list of this year’s co-sponsors at tmf-connect event at EIBTM!

IMEX is where the world of meetings industry suppliers exhibit for efficient business in one place. 3,500 exhibitors come to IMEX each year in order to do business with the approximately 9,000 visitors.

We are pleased to invite you to visit IMEX as a hosted buyer of tmf dialogue marketing. The registration is already open!

Secure your place in our group and fill out the application form until the 15th of March 2015.

From now on we regularly provide you with the latest news about IMEX and tmf-connect in this blog!

Your contact at tmf dialogue marketing for all questions concerning IMEX is Miriam Käser, email: m.kaeser@tmf-dialogue.com, Tel: 0049 (0)931 9002 102.

Johanna Fischer speaks at CONVENE 2015

The CONVENE will take place from 11 to 12 February 2015 in Vilnius, Lithuania. This year, Johanna Fischer, Managing Director of tmf dialogue marketing, is invited as a speaker. Soon, we will give you further information about her speech.

CONVENE in Vilnius, Lithuania

CONVENE in Vilnius, Lithuania

The CONVENE is an annual business event for the meetings industry. Exhibitors from all Lithuania and the Baltic Sea region representing the Meetings industry. Launched by Vilnius Convention Bureau, the event every year offers a Hosted Buyer Programme. More than 160 qualified buyers from all over Europe participate in the event. Furthermore, around 100 exhibitors, for example convention bureaux, hotels, conference centres, special venues, DMCs, PCOs, specialist suppliers from Lithuania as well as seven other countries of the region (e.g. Latvia, Estonia, Poland, Russia Finland, Sweden, Belarus), are presenting their meeting products and services.

Here you can register for the Hosted Buyer Programme.

tmf dialogue marketing matches new content marketing services with excellent personal contacts in key markets through a sophisticated mix of live communication, media and pr work, sales support and state-of-the-art Web 2.0 social media marketing solutions for multi-channel content publishing.

Clients of the group are leading convention bureaus, tourist offices, venues, hotels and other service providers in Europe and worldwide. Well-established in the global meetings and tourism community for over 20 years, both agencies have a unique expertise in content creation and developing industry and media relations for their clients.

Contact person at tmf and piranha:
Susanne Hertenberger
Head of Content & PR
+49 (0) 931 9002 110
s.hertenberger@tmf-dialogue.com