Einladung: Meeting & Incentive Summit in Madrid

Sehr geehrte Veranstalter von Incentivereisen, Tagungen, Kongressen und allen anderen Arten von Firmenveranstaltungen,

es gibt kurzfristig noch die Möglichkeit, nächste Woche am 26.3. (Mittwoch) am Meeting & Incentive Summit in Madrid teilzunehmen.

Für Veranstaltungsplaner ist die Teilnahme kostenlos, Flug und Hotel werden für Sie organisiert.

Warum Sie unbedingt kommen sollten? Hier sind ein paar gute Gründe für Sie!

Der Workshop präsentiert Ihnen großartige und interessante Vorträge und spannende neue Formate für die Seminare. Sie treffen die Vertreter der wichtigsten spanischen Destinationen (immer noch die Nr. 1 Destination aus dem deutsch-sprachigen Markt) und die Veranstaltung wird organisiert von Eventoplus, unserem langjährigen guten Partner in Spanien – eine Garantie für sorgfältige Konzepte, tolle Ideen und professionelles Handling! Eine guter Performance wartet auf Sie! Voller Anregungen und interessanter Ideen.

Bitte melden Sie sich noch an und geben Sie uns kurz Bescheid, daß Sie kommen! Ich werde ebenfalls am Workshop teilnehmen und freue mich, Sie in Madrid zu treffen!

Herzliche Grüße

Johanna Fischer
tmf dialogmarketing GmbH


Haben Sie Interesse an einer Teilnahme? Dann melden Sie sich am besten noch heute an – die Plätze sind begrenzt, Eventoplus behält sich die Auswahl der Teilnehmer vor. Weitere Informationen und das Anmeldeformular finden Sie hier: http://bit.ly/1c4Bhnm

Einen kleinen Vorgeschmack auf das Programm gibt es hier:


Bonny Shapira: How Cisco Live! applied the four key issues of the day in one impactful event

We will see four modules… but let’s start the day with a fantastic case study which epitomizes all four: we will see how the organizers of Cisco Live! dealt with each of the four issues: consulting value-added, meeting design and new formats, community-building, and team motivation. A practical, inspiring session by the leader of this great conference (in English).


Bonny, who is with Cisco since 2004, served in various business development and marketing roles before joining the event marketing team in 2012 where he has been leading the content program for CiscoLive as well as the exhibition area, bringing Cisco’s latest innovations and solutions together under a unified experience area. He now leads the entire CiscoLive event.


Eric de Groot: The meeting design methodology – toolbox for innovative and effective meetings

Probably the most important challenge for our industry, and the number one demand of corporate clients (according to the 2014 meetings and events market survey by Grupo eventoplus): meeting design, and more broadly the tools and techniques to innovate in meeting formats and content, in order to achieve the meeting’s objectives. Eric, author of the “bible” of meeting design “Into the heart of meetings” will deliver a practical session on how you can make your meetings more effective. He will also moderate a session in which participants will have the possibility to implement those tools and techniques.


Eric de Groot is one of the very first meeting designers. His pioneering work started in 1992; now he caters to the Dutch market in De Wet van Thomasand internationally in MindMeeting. Thanks to his background in drama-education he takes a broad, human as well as an educational perspective to meetings and meeting processes. Eric regularly conducts workshops and learning sessions for professionals in the meeting industry and in other educational contexts. Recently he started educating Meeting Design for the famous KTH University in Stockholm. In 2013 the book he wrote with Mike van der Vijver about meeting design was released, “Into the Heart of Meetings” and was acclaimed as a reference tool for meeting design.



Clara Lasala: The right questions for a successful briefing

This workshop will use the new Binnakle method, developed by training and consulting firm Inteligencia Creativa. Using the first phase of this business game, we will see how to improve briefings of events (segmented by event type: convention, congress, incentive) and ask the questions about what really adds value to the client’s business (in Spanish).


Clara Lasala is a consultant at Inteligencia Creativa and development director at Binnakle Innovation Games. She has spent her 20 years experience at companies such as Shell, Pfizer and Johnson & Johnson. She has worked in various programs at ESADE, the School of Design ELISAVA and ESDI. She has also been a consultant on executive development, innovation and communication with Manum Creativity and Oxford Consulting Group. Inteligencia Creativa specializes in developing and systematizing creative thinking.



Carlo Hermes: Create value for the stakeholders of your event – lessons from organizing the World Energy Congress, G20 Energy meetings…

You organize a meeting for a client (internal or external)… but you know success depends on much more than just the immediate, conscious needs of the client. Are you aware of who is really involved and how to bring them value? From briefing to post-event, how to make sure you identify the interests of all parties (client, attendees, sponsors, public entities…) and manage them perfectly? Based on his experience on key events such as the World Energy Congress to corporate events, Carlo Hermes will explore these critical questions for meeting planners eager to bring more value (in English).


Carlo has been working for over 30 years in event management and communication for companies like British Airways, Olivetti and Enel. For four years he was the Executive Director of the “World Energy Congress” 2007. He started his consulting company, which works with the Italian Ministry of Economic Development; Banca Popolare and Eni to implement events and sponsorship management and communication strategies. He teaches events management and communication.



Tara Phillips: How to get the most out of speakers – learnings from TED

Planning meetings means managing speakers, be it professional speakers or managers from the company. But those may not be the best communicators, and having a poor speaker will you’re your meeting and message… How can you help your speakers, especially those less used to it – to inspire, reach the audience, engage them? Based on her extensive experience, especially within TEDx, Tara will cover a set of concrete tips so you can train, coach, and improve your speakers (in English).


Tara Phillips is a speech coach who works with leaders, innovators and pioneers to create clear and compelling speeches. With a coaching accreditation, 9 years public speaking experience and a burning desire to empower speakers, she develops and improves their skills. Working with insight, rigor and compassion she is the catalyst for her clients and their messages to shine. Tara is a speech coach for TEDxAmsterdam and is team lead for the event’s coaches and trainers.



Gianfranco Chicco: Attendee behaviour and meeting design – how to take into account the human being to define your event


Gianfranco Chicco is the creator and Chief Dreamer Officer at Conference Basics, consulting to international organizations as to how to improve their meetings. This marketer and digital strategist focuses on creating people-centered experiences to tie together the physical and the digital worlds. His projects include the MLOVE ConFestival and the Social Media Week 2013. He was Marketing Director at the World Business Forum, COO at Red Innova, Marketing Manager of the innovative PICNIC Festival and Conference Director of Frontiers of Interaction and Chief Laughter Officer at TEDxSilkRoad. His events have featured speakers like Bill Clinton, Michael Porter, or Malcolm Gladwell. He blogs onwww.gchicco.com and www.conferencebasics.com



Flor Estebán: Sales and marketing consulting keys

Session: How should you manage a consulting project towards marketing or sales managers?

How should you manage a consulting project towards marketing or sales managers? What can we learn from this work to make our meetings more useful, more strategic, more focused on the specific brand / client company? Which questions really help us understand the needs of the brand? Flor de Esteban, partner of Deloitte by Daemon Quest, knows exactly the answer to these questions, and will explain the keys of marketing strategy and positioning and key to bring added value to marketing and sales managers.


Partner of Daemon Quest by Deloitte, the consulting company dedicated marketing and sales strategy consulting. Flor previously worked as a commercial and marketing director for Spain and Portugal in DHL. Her background includes Industrial Engineering Marketing by Superior Technical School of Industrial Engineers of Madrid, Master in Business Management and Senior Management Program at IESE Business School. University teacher of Business Administration and teacher of Management Master in Business, also she is speaker at various seminars and courses.



Ricardo Burón: Five types of added value provided by the consultant in the congress world

Congresses that always follow the same formats are over. Associations require a strategy for their congresses, which take into account a number of “stakeholders” which provide distinct value. Which one? Ricardo Burón, a great expert of congressional world and strategy consulting, will explain very concretely what passed for executing a professional consultant in the world congress.


Ricardo Burón, CEO of the Spanish Society of Digestive Pathology, has a degree in Economics from the University of Valladolid, MBA EOI, PDD from IESE, Master of Strategic Management and ESADE Master of RSC by the Instituto de Empresa. Ricardo holds an experience of 17 years in the world of strategic marketing through various responsibilities in different companies. Since May 2009 he is CEO of the Spanish Society of Digestive Pathology and its Foundation (FEAD) and since 2011 he is also Managing Partner of Link4pharma, where he advises other scientific associations in various strategic areas.



Pablo Alzugaray: Consulting keys in brand communication

Before being creative or providing solutions, first of all we should understand well the client’s situation, problems, opportunities, needs, and target… Pablo Alzugaray, founder and president of Shackleton Group, will examine the role of the consultant in communication, and the keys to a good diagnosis of the customer needs.


Pablo knows a lot… He was CEO at Contrapunto Group BBDO, BBDO board member, he has co-founded Proximity Worldwide, the global agency of the BBDO network. He founded Shackleton in 2004, with offices in Madrid, Barcelona and Santiago de Chile (staff of 170 people). He has won the Cannes Lions Grand Prix, the Diamond Echo Award and the Grand Prize “Eficacia” in Spain plus many other prizes (Caples Awards, D & AD, waves, El Sol, Magnet, eventoplus Awards, among others). He has been the Manager of the year in Spain, and “Agency of the year” in Cannes.


Einladung zum Meeting & Incentive Summit in Madrid am 26. März 2014

Am 26. März 2014  findet im Museo del Traje in der spanischen Metropole Madrid der Meeting & Incentive Summit mit vielen hochkarätigen Speakern und einem interessanten Programm statt. Der Veranstalter eventoplus lädt kurzentschlossene Veranstaltungsplaner als Hosted Buyer ein. Interessiert?


Klicken Sie hier für detaillierte Informationen zum Event und zum Programm.

Klicken Sie hier, um sich anzumelden.

Kontakt bei tmf dialogmarketing GmbH:
Susanne Hertenberger
Projectmanager PR & Content
0931 9002 110

Invitation to the Meeting & Incentive Summit at March 26 in Madrid

Take part in an event of pure innovation of meetings professionals – hosted!

The Meeting & Incentive Summit is a one-day event organised by eventoplus and made for meetings and incentive professionals. It takes place at March 26, 2014 in the Spanish city of Madrid. One day to experience the latest meetings formats, discover the meetings strategies of large corporates, learn from some of the best speakers for meetings and contact the best Spanish MICE related companies. Enjoy a day of learning and connecting, in a creative and informal environment.

What is the Meeting & Incentive Summit 2014?

A unique one day event & conference to:

- experience the latest meeting formats,

- discover the meeting strategies of large corporates,

- learn from some of the best speakers for meetings and

- contact the best Spanish MICE related companies

- enjoy Spanish gastronomy in an inspiringly creative venue, the Mercedes Benz Madrid Fashion Show Catwalk

Unique educational opportunity

A fantastic event with top educational content by speakers like Bonny Shapira (Cisco Live top organiser), Carlo Hermes (World Energy Congress organiser), Tara Phillips (TED Conference speaker coach), Flor Esteban from Daemon Quest, Gianfranco Chicco (Chief Dreamer Officer at Conference Basics) and many others to present and debate on topics i.e.:

- Implementer or consultant? How to add value in your Meetings

- Meeting design – Create an effective learning experience

- How to create and maintain community ‘engagement’

- How to motivate employees

- And many others

Who will come?

We host 200 Spanish corporate organisers and agencies, plus 40 to 50 international buyers which will have the opportunity to enjoy a unique experience.

What does it mean being an invited buyer?:

• Free trip and hotel

• Free of charge access to the event and to the training sessions offered by great national and international speakers, where you will know the innovations and trends in meetings & incentives.

• Arranged meetings with exhibitors of your interest.

• Direct contact with other key European professionals in the networking activities.

• Invitation to the Welcome Dinner on the previous evening, networking lunch and Farewell Dinner on the event day.

Are you interested in the hosted buyer programme of the Meeting & Incentive Summit in Madrid?

Click here to get more information

Application form

Contact at tmf dialogue marketing:
Susanne Hertenberger
Projectmanager PR & Content
0931 9002 110

Einladung zum Meeting & Incentive Summit, am 24. April in Madrid

Am 24. April 2013 findet im Museo del Traje in der spanischen Metropole Madrid der Meeting & Incentive Summit mit vielen hochkarätigen Speakern und einem interessanten Programm statt. Der Veranstalter eventoplus lädt kurzentschlossene Veranstaltungsplaner als Hosted Buyer ein. Interessiert?
Detaillierte Informationen zum Event, zum Programm und zur Anmeldung finden Sie hier.



IKEA, NIKE, Mindmeeting, Learning Lab Denmark, GBTA, and others let you know everything you need for your success

The Meeting & Incentive Summit will gather more than 150 planners (corporate clients, association managers, agencies (travel, incentives, events, DMC, OPC) on 24th April in Madrid.

Event portfolio management: the IKEA case

Lotten Tegstam Welinder, meeting Concept Owner/Regional Manager at IKEA

Lotten will explain a strategy that has saved more than $ 100 million to the corporation.

Meeting design

Mike van der Vivjer, co-founder of Mindmeeting and author of the breakthrough book “Into the Heart of Meetings”

Using concepts of theater to create a big impact, Mike will reveal the keys to design meetings aligned with the strategic objectives of the company. You will also get his book for free.

Strategic Meeting Management

Catherine McGavock, regional director at GBTA Europe

Strategic Meeting Management aims to optimize control costs, standardize processes and control better the ROI. One of the hottest issues now, explained by the European head of the National Business Travel Association.

Strategic meetings management: the NIKE case

Thessa van der Plas, meeting & event Space Manager at Nike

Led by the responsible for all areas of campus events Hilversum (Netherlands) learn what strategies have helped optimize the operation of the meetings department at Nike.

Effective Learning Environments

Ib Ravn, founder at Learning Lab Denmark

This expert in teaching and live communication techniques will show you how to design participative sessions and techniques for participants of meetings to digest the information.

Crisis Management: taking care of people and

corporate reputation

Mar Garcia Ruiz, CEO of Grass Roots

We cannot always predict what will happen but we need to know how to act in each case. Based on true cases (volcano, massive strike), Mar will explain concretely how to manage these situations and preserve participants’ well being and the organisation’s reputation.


Methodology: How These blocks can make a meeting more Effective

Alan McShane, founder of Considiom

This powerful communication tool accesses the creative side of our brain, reaches 100% of a group participation and can be adapted to almost every subject and audience.

The event will also stage the latest meeting formats: open space, campfire, Freudian Walk, SuperBrainstorming… for you to know concretely how they work and apply them in your upcoming events.
You can attend this great event as a invited buyer, including:- All costs included (transport, hotel, event attendance)- One day of education and connectionsin an innovation packed-event- Appointments with suppliers that meet your interests
…and all this with a selection of the best providers in Spain!
Sounds good, doesn’t it? If you want to know all about the programme download the following file.

For more information contact Grupo eventoplus via email at summit@eventoplus.com or calling  to (+34) 93 272 09 27.

Sponsors:Collaborators:                                                         Strategic training partner:             Associations that support us:
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