EVENTFAQS publishes Interview with John Aquilina, Maltese High Commissioner to India

In July 2014, a record number of 513000 people went through the Malta airport. The figure is more than the combined population of Malta which stands at 410,000. There is enormous potential for Malta in the Indian market and the Mission is to make India aware about Malta. “We don’t have to sell it, we just have to spread knowledge about Malta as the place sells itself,” said John Aquilina, Maltese High Commissioner to India.

John Aquilina was elected as a Minister for several years, and held many ministerial portfolios, including Education and Training for six years. He acted as the Speaker of the Parliament for four years and finally the Leader of the House in the NSW Legislative Assembly for four years. A high school teacher of history and English, he was appointed the High Commissioner after his retirement from active politics.

In this exclusive Interview to TMF Dialogue Marketing India, Aquilina talks about why Malta is slowly and steadily shooting up in prominence in terms of a business and travel oriented destination.

Read the full interview here: https://bitly.com/

The Experiential Planner Business Luncheons: 14 international destinations showcase to 320 top planners in India

the experiential plannerThe Experiential Planner Business Luncheons are a one-of-a-kind platform where planners from across corporate and MICE, travel, wedding and destination-led event agencies meet one-on-one in their own cities with new, exciting and highly equipped destination representatives to enhance business.

As part of the Experiential Planner, a series of Business Luncheons is held annually across three cities in India. An initiative of tmf dialogue marketing India, in this eighth edition, 14 destination representatives partnered the show, which took place in Delhi, Mumbai and Ahmedabad. Partners included National Tourism Offices, Convention Bureaus, Destination Management Companies, Hotels and Venues.

A common format of a business luncheon was hosted in each of the three cities, where planners from across corporate, MICE, travel, wedding and other destination-led event companies visited the event. Partners were available at their individual tables for meetings through the day.

As part of the kick-off for each show, there was a partner presentation slot, done in a unique format of elevator pitches. This experiential format of presentation provided each partner a 1-minute time slot (as though in an elevator with a potential client) to present the most important aspects of their destination or service. A clock counted back the 1-minute assigned to each partner, adding an interesting dimension to the presentation style and kind of pitch made. This also allowed for the audience to get a good grasp of each partner in a short duration, and appreciate the completion of the challenge of the elevator pitch by each partner.

During the luncheons, tmf India and EVENTFAQS hosted parallel ‘campfire sessions’. Similar to round table discussions, but in a more informal, approachable format, to encourage more participation, these sessions were led by industry stalwarts and had participation from amongst attendees as well as partners.

What’s next?

The Experiential Planner manifests in a newsroom online, dedicated to the destination events and wedding planning community in India, amongst many other services for the planning community to connect with destination representatives and service providers.

The Experiential Planning Business Luncheons has also made an agreement for a three-year association with the European Cities Marketing (ECM). ECM members’ cities will therefore make for a prominent part of the luncheons in the years to come, with exciting destinations from across Europe coming to India to showcase their facilities and offers to planners.

Partners to the Experiential Planner Business Luncheons 2014:

CONVENTION BUREAUS
Barcelona Convention Bureau
Bilbao Turismo & Convention Bureau
Vienna Convention Bureau
VisitBerlin Berlin Convention Office
Zagreb Convention Bureau

TOURISM BOARDS
Malta Tourism Authority (represented by Blue Marble Destination Services)
Oman Ministry of Tourism
Tourismus Salzburg GmbH

DESTINATION ASSOCIATIONS
European Cities Marketing
Eventing Milan

DESTINATION MANAGEMENT COMPANIES
Polo Marco Experience, Europe
VEGA, Portugal

HOTELS
Atahotels, Milan
Hoteis Real, Portugal
Hotel Ramada Plaza, Milano
The Deltin Hotel & Casino, Daman

Exhibit City News about the analysis of Indian MICE shows

The US travel and exhibition magazine Exhibit City News reports about piranha´s analysis of the top four Indian MICE shows. No doubt, the sales missions and roadshows of individual destinations have practically become the weekly lunch and dinner outings for the travel industry in India. But there are also the more industry wide shows that have popped up in the last couple of years that’s true testimony to India being a high potential market for MICE.

Here’s a low-down on the four top MICE in India, and which  deliver the right environment and solutions to the right buyers, while also offering the right value to its exhibitors.

To read the whole article please click here.

Your contact at piranha presse & pr GmbH:
Susanne Hertenberger
Head of Content & PR
s.hertenberger@piranha-pr.de
0049 (0)931 9002 110

The Experiential Planner: Luncheon and Reception in Mumbai

On 16th of July 2014, the second day of the Experiental Planner Roadshow in Indian Mumbai, a corporate luncheon and a reception took place in the hotel Taj Lands End. Find all pictures of this very active MICE event here: Experiential Planner Mumbai Day.

Experiential Planner Roadshow

Experiential Planner Roadshow

Experiential Planner Roadshow

Experiential Planner Roadshow

©Experiential Planner

Also find more impressions and first comments as well as information about the this year’s partners  on the facebook profil of the Experiential Planner.

As part of the Experiential Planner, a series of Business Luncheons is held annually across three cities in India. In this eighth edition of the Business Luncheons, 14 destination representatives partnered the show, which took place in Delhi, Mumbai and Ahmedabad. Partners included National Tourism Offices, Convention Bureaus, Destination Management Companies, Hotels and Venues.

Your contact for more information about the Indian market:
Johanna Fischer
Managing Director tmf dialogue marketing
Phone: +49 931 9002 115
Mail: j.fischer@tmf-dialogue.com 

The Experiential Planner: Roadshow event in Delhi

This year’s Experiental Planner Business Luncheons took place in three different Indian cities from 15th to 17th of July. The roadshow drew many visitors and speakers to discuss modern event technologies and trends and to enjoy three inspiring and enteraining networking days. Johanna Fischer, managing director of tmf dialogue marketing, attended the Indian shows in Delhi, Mumbai and Ahmedabad. Click here to find all pictures from the campfire sessions and networking event in Delhi in the Shangri-La’s Eros Hotel on 15th of July 2014.

©Experiential Planner

Also find more impressions and first comments as well as information about the this year’s partners  on the facebook profil of the Experiential Planner.

As part of the Experiential Planner, a series of Business Luncheons is held annually across three cities in India. In this eighth edition of the Business Luncheons, 14 destination representatives partnered the show, which took place in Delhi, Mumbai and Ahmedabad. Partners included National Tourism Offices, Convention Bureaus, Destination Management Companies, Hotels and Venues.

Your contact for tmf India:
Johanna Fischer
Managing Director tmf dialogue marketing
Phone: +49 931 9002 115
Mail: j.fischer@tmf-dialogue.com 

 

The Analysis: the top four MICE shows of India

The surest sign to know the high potential a market has for MICE business is by the number of shows, events, exhibitions, that take place in that market for the industry. No doubt the sales missions and roadshows of individual destinations have practically become the weekly lunch/dinner outings for the travel industry in India. But there are also the more industry wide shows that have popped, more so in the last couple of years that’s true testimony to India being a high potential market for MICE.

While trade shows are an age-old format even for Indian buyers of travel services and products. Corporate MICE platforms have found resonance amongst industry professionals that are increasingly looking for innovative solutions and access to the right representatives to plan their growing MICE mandates.

Here’s a low-down on the four top MICE shows that take place in India, which one’s deliver the right environment and solutions to the right buyers, while also offering the right value to its exhibitors, you can judge for yourself.

 

IT&CM India – Incentive Travel & Conventions, Meetings

Organizers: TTG Events, a business group of TTG Asia Media is based in Singapore, and holds similar shows in Thailand and China

History: 2014 will be the second edition of the show in India, with a gap year of 2013, the first edition took place in 2012

Focus: Inbound and Outbound – MICE, Luxury Travel

Exibitors: International and Indian Hotels & Resorts, DMCs, NTOs, CVBs, PCOs, Events Management companies, Trade Associations

Attendees: Travel Agents, Travel Management Companies, Meeting Planners, DMCs, PCOs, Corporates, International Associations, Media

Location: 5 star venue in New Delhi, takes place in August each year

Format: 3 days – Exhibition and appointment format – Parallel knowledge forums – Networking dinners

Close to 60 exhibitors participated in the inaugural edition of the show. Buyers were invited to register and 140 companies are said to have registered for the event. Buyer participation is based on promotions, invitations and registrations. The exhibitors for the 2014 have not been published on the event website.

 

MILT Congress – MICE India & Luxury Travel Congress

Organizers: QnA International based in Dubai, with a focus on B2B conferences and summits across industries

History: 2014 was the second edition of the congress, having inaugurated in 2013

Focus: Outbound MICE, Luxury, Weddings and Film Production

Exhibitors: Hotels & Resorts, DMCs, NTOs, CVBs, Travel/Tour companies

Attendees: Corporates, Agencies, Travel Management Companies, Wedding Planners, Film Production Houses

Location: 5 star venue in Mumbai, takes place in July each year

Format: 2 days – Conference with back-to-back sessions – 2 hour pre-scheduled meetings slot – Networking Dinners

Close to 30 partners/sellers participated in the 2014 edition of the event. The proposition to sellers is a 1:1 ratio with pre-qualified buyers, through the 2 days of the event. The sessions/discussions are well participated, being the biggest draw for the event.

 

IBTM India

Organizers: Reed Travel Exhibitions based in United Kingdom, running EIBTM, IBTM America and others across global markets

History: 2014 will be the second edition of the show, which inaugurated in 2013

Focus: Inbound and Outbound MICE and Business Travel

Exhibitors: NTOs, CVBs, DMCs, Hotels/Groups, Venues, Airlines, Event Support Services

Buyers: 100 Hosted Buyers from Travel Management Companies, Travel Agencies, Incentive Houses, Event Management Agencies, PCOs Corporate and Associations

Location: Moving format, with the 2014 edition taking place in Chennai, the inaugural edition took place in Mumbai

Format: Day 1: forum – Day 2 & 3: business appointments and gala evenings

Close to 70 exhibitors/participants meet with 100 hosted buyers, with a focus on match making interested buyers with their exhibitor of choice.

 

The Experiential Planner Business Luncheons

Organizers: A part of the Experiential Planner Platform, an initiative of tmf dialogue marketing India,  tmf India is the Delhi and Mumbai based offices of tmf Germany, organizing similar shows in Europe as well

History: 2014 was the eighth edition of the Business Luncheons, which travels to 3 top cities in India each year

Focus: Outbound Corporate MICE, Weddings and Destination-led events

Exhibitors: CVBs, NTOs, DMCs, Venues, Hotels, Services, Cruise Lines, International Event Suppliers

Buyers: MICE, Incentive, Events, Travel, Wedding planners and Corporates from each of the three cities the show visits

Locations: Gurgaon (Delhi NCR), Delhi, Mumbai and a third city, which changes each edition, depending on market development

Format: 4 – 5 days – Focused one-on-one meetings through the day, parallel round-table discussions, receptions with company owners

In the 2014 edition of the EP Business Luncheons 320 buyers/planners were met by 14 partners/destination representatives over 5 events in 4 cities across India. The eighth edition of the show visited Gurgaon, Delhi, Mumbai and Ahmedabad, focusing on each market specifically.

 

piranha content & pr, July 2014

Contact: piranha content & pr, Susanne Hertenberger, Head of Content & PR, s.hertenberger@piranha-pr.de

 

Why India? – A list of clear indicators that point out why India has enormous potential for MICE

By: Karishma Hundalani, Head of Brand & Content, tmf India

We know that India features among the BRIC regions (the I in BRIC is for India!), and we also know that for a few years now, there’s been much talk about India and its potential in business, industry, economics and of course its spending power.

As part of the MICE industry, there are also several initiatives by tourism boards, governments and other associations to increase presence and awareness in India; to get a piece of this pie that seems to be ever be growing!

It’s easy to join the bandwagon; after all, so many industries, businesses, governments and tourism boards can’t all be clueless? But there are also clear indicators that explain this frenzy, at least in the MICE industry:

-          India is the third fastest growing economy in the world; which of course means it has a growing travel potential.

-          The country’s business travellers are projected to grow to the second largest after the Chinese in just a few years; a significant number of these will be for MICE programmes.

-          The United Nations World Travel Organization (UNWTO) has forecast the growth of the Indian market to reach 50 million outbound tourists by 2020 from the current 1.8 million.

-          The outbound MICE market, estimated to be around USD 600 million at present is expected to increase by 12-13% in the next few years.

-          Mindset of Corporate India increasingly favorable to MICE, perceived to be an important productivity tool.

To dwell a bit more on this last indicator. India recently elected its new prime minister and governing party, both having a very positive effect on the country’s people, businesses and industry. This energy has trickled through to corporations, brands and SMEs that are all bullish and geared for new growth stories.

What’s more, these corporations and brands are waking up to the potential of MICE programmes to trigger growth and productivity. Here are some top performing brands, speaking about the potential they see in MICE and engagement programmes with stakeholders:

“We constantly engage and assess our improvement with our trade channels.”
Sidharth Singh, EVP- Sales, GSKCH India – Pharmaceutical

“Meaningful stakeholder engagement  helps us define our future direction.”
Rita Tandon, Manager, Special Events, Amway India – Network Marketing

“For us to do well, our entire value chain must succeed.”
Anupama Ahluwalia, VP, Coca-Cola India – FMCG

“Engagement is like a mirror where the stakeholders reflect their perception of you.”
Karthi Marshan, Head, Kotak Mahindra group – Financial Services

This realization is Pan-India, even amongst companies and office based in smaller, tier two cities in India. Further, there is a need felt to engage at every level within the organization, giving birth to multi-level MICE programmes.

 

More information on MICE outbound from India:
Johanna Fischer
tmf dialogue marketing Europe
j.fischer@tmf-dialogue.com

LinkedIn Group: experientialplanner MICE & weddings India

Twitter: @TheExpPlanner; @johannadialogue; @tmf_dialogue

 

Impressions Experiential Planner Roadshow Ahmedabad 2014

European Cities tackle Indian market

ECM, the European network of city tourist offices and convention bureaux, has just gone through a series of marketing activities in the Indian outbound conference, meetings and incentive market in three different cities last week: Delhi, Mumbai and Ahmadabad.

“BRIC markets and in particular India, are important source markets for European Cities. The Indian economy is strong and never really felt the impact of the global economic crisis as we did in Europe. There is a huge middle class segment emerging together with a significant high net worth, luxury segment and there is a lot of interest in travel to Europe.  Our belief and experience indicates that Europe is more attractive as an “idea” than a set of individual countries and that cities are far more interesting than the countries they belong to.” declares Ignasi de Delàs, ECM President.

A yearly roadshow to 3 Indian cities

Based on the success of last year with more than 200 clients during the whole week, ECM provided its members cities with a yearly roadshow with 3 luncheons and social events to brand ECM as a roof organisation for 110 European cities and particularly those who attend the event.

The originality of this workshop, organized in cooperation with tmf, relies in the wide range of communication, telemarketing and social media activities, giving ECM a complete promotion platform consisting of event build‐up and follow‐up. See www.experientialplanner.com.

Training local partners

The innovative part of the collaboration with tmf will be a workshop dedicated to city’s local partners. This event will help preparing the city’s local partners to be ready for business leads coming from Indian planners and through their CVB. “The city’s local partners will learn about opportunities and challenges of a huge market, some cultural aspects reaching into MICE relationships, about groups already handled in Europe and in their city and other key points in doing business with India. The first edition held in Berlin on May 26 was a tremendous success!” outlines Heike Mahmoud, director Conventions Visit Berlin, Berlin Conventions Office and ECM Vice-president for the Meetings Industry.

Heike Mahmoud, Vice- President of European Cities Marketing, concluded: “Cities never stand still. In the future every city will need to compete globally for their fair share of talent, business, meetings and tourism. We are thrilled that we can now offer this outstanding opportunity to all of our members in India.”

The Annual Roadshow took place in Delhi, Mumbai and Ahmadabad, from July 14-17, 2014 and involved the cities of Barcelona, Berlin, Bilbao, Salzburg, Vienna and Zagreb. You can follow the event on www.experientialplanner.com or ECM Facebook page.

*ECM (European Cities Marketing) improves the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of 110 members from more than 100 major cities in 32 countries.

For more information, please contact: Flavie Baudot, press@europeancitiesmarketing.com, +33 380 56 02 00

*tmf dialogue marketing India is expert for dialogue marketing with focus on international Meetings, Incentive, Conferences and Events (MICE) markets. Convention bureaus, tourist boards and suppliers benefit from tmf unique expertise in providing innovative solutions in brand marketing & communication, lead generating services for association business and market research. A newly developed news management system facilitates unique solutions for pr and marketing, integrating social media and web 2.0 into your daily work.

For more information, please contact : Joanna Fischer, J.Fischer@tmf-dialogue.com, +49 931 9002 115

Johanna Fischer speaks at the Europe-Asia Event Forum (EFEA) 2014 in St. Petersburg

The Europe-Asia Event Forum (EFEA) will take place on 22-24 January 2014 in the Russian city of St. Petersburg.

For the third year, the Forum emerged as a convenient communications site for the events industry professionals from St. Petersburg, Russian regions and foreign countries, that provides an opportunity to establish international relations, share experience and innovations, attract investment and expand business networking in the Russian and global event industry market.

This year, Johanna Fischer, Managing Director of tmf dialogue marketing, is invited for the second time already as a speaker for two sessions.

Thursday, January 23, 11:30 – 13:00: «Russia – Asia – The development of trade and economic relations and role of the exhibition and congress industry»
Within the conference Johanna Fischer will give a short lecture on “Getting Indian MICE business to Russia – potential and opportunities”.

Thursday, January 23, 16:30 – 18:00: «Exhibitions and Congresses with the modern media business: how events become Events».
Within the second part of this session Johanna Fischer will line out the following topic: “Communication in a multi & social media environment – the question is not „if“, but „how“ to make it work best for you!”

Here you can find the whole programme of EFEA 2014.

 

tmf dialogue marketing matches new content marketing services with excellent personal contacts in key markets through a sophisticated mix of live communication, media and pr work, sales support and state-of-the-art Web 2.0 social media marketing solutions for multi-channel content publishing.

Clients of the group are leading convention bureaus, tourist offices, venues, hotels and other service providers in Europe and worldwide. Well-established in the global meetings and tourism community for over 20 years, both agencies have a unique expertise in content creation and developing industry and media relations for their clients.

For more information please contact Managing Director Johanna Fischer j.fischer@tmf-dialogue.com.

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