Gear up for German MICE business!

CONVENE is coming closer: From 11 to 12 February the exhibition will take place in Vilnius, Lithuania. Johanna Fischer, Managing Director of tmf dialogue marketing, will be speaking about two topics – the German meetings market and digital content marketing in a b2b environment. tmf/piranha invite you to join the two sessions.CONVENE in Vilnius, Lithuania

Gear up for German MICE business
(10th February 2015, 15:05-15:50, repeated 16:10-16:55, Radisson Blu Hotel Lietuva)

The workshop will provide an overview on the German-speaking outbound meetings market. It also will explain why old-school marketing methods do no longer work and how they need to be amended to build up market presence and business in one of the most competitive markets by using contemporary tools and methods.

Using content to create engagement in the meetings and events industry
(11th February, 13:30 – 14:15, LITEXPO)

Do you struggle with sourcing or archiving of content, do you worry you don’t have enough to tell in a blog or have you heard about newsrooms, re-distributing,  re-using, consolidation and optimizing content and the communication flow? And how can you create engagement in a b2b environment where everybody is too busy to even look at most information? This workshop will give you a short outline of possibilities and case studies and show you how to build interesting stories in order to engage your clients, audiences or event participants. An attempt to make the complex world of content and social marketing simple and easy to manage!

Moreover, Johanna Fischer will talk about the Indian market and the digital communication during two campfires – informal and interactive exchanges to different topics.

For more information please contact our Managing Director Johanna Fischer j.fischer@tmf-dialogue.com.

Click here if your are interested in participating in the Hosted Buyer Programme at Convene 2015!

tmf dialogue marketing matches new content marketing services with excellent personal contacts in key markets through a sophisticated mix of live communication, media and pr work, sales support and state-of-the-art Web 2.0 social media marketing solutions for multi-channel content publishing.

Clients of the group are leading convention bureaus, tourist offices, venues, hotels and other service providers in Europe and worldwide. Well-established in the global meetings and tourism community for over 20 years, both agencies have a unique expertise in content creation and developing industry and media relations for their clients.

Contact person at tmf and piranha:
Susanne Hertenberger
Head of Content & PR
+49 (0) 931 9002 110
s.hertenberger@tmf-dialogue.com

 

Hungexpo Budapest and tmf/piranha establish partnership

HUNGEXPO BUDAPEST, a member of the French GL events group, is ready for scientific conferences, congresses and other monumental  events coming from the German-speaking market. The renewed infrastructure provides a complex service to organisers, including solutions for parking, IT background, hall and event room rental.

The multifunctional venue is Hungary’s largest trade show facility right in the heart of the capital and a convenient 20 minute car ride from the international airport. Situated in more than 36 hectares of beautifully landscaped gardens, its pavilions provide an ideal venue for exhibitions, events and conferences.

Organisers will find a great professional team to work with, flexible support with any challenges ahead and value-for-money in the city and on the venue. Budapest is a grand and glamorous destination that can easily attract attendees for events.

HUNGEXPO’s CEO Gabor Ganczer and Director of Event Sales Anita Kristof signed a co-operation agreement with tmf dialogue marketing  at their recent visit in tmf/piranha’s office in Veitshöchheim (Würzburg). tmf/piranha will support HUNGEXPO’s team with multi-channel communication and sales activities to win business from German-speaking event organisers in companies, PCOs and event agencies.

Please contact us for any planned events (> 1.000 participants) that can benefit from the central location of Budapest and a highly flexible venue!

Foto from left: Gábor Ganczer (CEO HUNGEXPO), Johanna Fischer (CEO tmf and piranha content), Alfred Fischer (MD tmf), Anita Kristóf (Director of Event Sales HUNGEXPO), Lisa Hohmann (director operations&strategy tmf)

 

Your contact at tmf/piranha:

Lisa Hohmann – l.hohmann@tmf-dialogue.com, phone +49-931-9002 111

Melanie Strobl – m.strobl@tmf-dialogue.com, phone +49-931-9002 114

Hungexpo Budapest and tmf/piranha establish partnership

Budapest – Veitshöchheim, March 2014

HUNGEXPO BUDAPEST  AND TMF/PIRANHA  PARTNER IN THE GERMAN-SPEAKING MARKET

HUNGEXPO BUDAPEST, a member of the French GL events group, is ready for scientific conferences, congresses and other monumental  events coming from the German-speaking market. The renewed infrastructure provides a complex service to organisers, including solutions for parking, IT background, hall and event room rental.

The multifunctional venue is Hungary’s largest trade show facility right in the heart of the capital and a convenient 20 minute car ride from the international airport. Situated in more than 36 hectares of beautifully landscaped gardens, its pavilions provide an ideal venue for exhibitions, events and conferences.

Organisers will find a great professional team to work with, flexible support with any challenges ahead and value-for-money in the city and on the venue. Budapest is a grand and glamorous destination that can easily attract attendees for events.

HUNGEXPO’s CEO Gabor Ganczer and Director of Event Sales Anita Kristof signed a co-operation agreement with tmf dialogue marketing  at their recent visit in tmf/piranha’s office in Veitshöchheim (Würzburg). tmf/piranha will support HUNGEXPO’s team with multi-channel communication and sales activities to win business from German-speaking event organisers in companies, PCOs and event agencies.

Please contact us for any planned events (> 1.000 participants) that can benefit from the central location of Budapest and a highly flexible venue!

Foto from left: Gábor Ganczer (CEO HUNGEXPO), Johanna Fischer (CEO tmf and piranha content), Alfred Fischer (MD tmf), Anita Kristóf (Director of Event Sales HUNGEXPO), Lisa Hohmann (director operations&strategy tmf)

 

Your contact at tmf/piranha:

Lisa Hohmann – l.hohmann@tmf-dialogue.com, phone +49-931-9002 111

Melanie Strobl – m.strobl@tmf-dialogue.com, phone +49-931-9002 114

 

tmf dialogue marketing/piranha presse & pr
Veitshöchheim, 20.03.2014

The “mmm – MICE market monitor 2013” – Executive Summary

The 2013 research celebrates its 10th year anniversary: the only regular and representative study on key trends and developments of outbound German-speaking meetings market

Besides mmm’s 2013 annual indices about the general “mood” and business situation in the German speaking market, the research offers some very interesting insights into how compliance regulations influence planners – both on the intermediary as well as on corporate side.

We received comments from nearly all participants of the research, especially for the compliance theme. This is a great result because usually open questions are the least favorite questions in questionnaires. There were comments expressing irritation, fear and influences that really have an impact on MICE business. Everybody should read these comments, as they give an important insight into marketing and sales.

Information sourcing for new destinations was another focus of the report. The use and application of social media is changing rapidly and print information is becoming less relevant, which means that this is a topic that needs observation so that the correct communication strategies can be applied.

The 2013 mmm – MICE market monitor is once again an extremely useful tool for marketing and sales strategist in the meetings industry. tmf dialogue marketing and IMEX have worked hard to generate this information in the past 10 years. We encourage every destination that is interested in this important source market to dip into the mmm 2013 and to use it for their marketing plans.

Key factors of the mmm results 2013:

Market development

With a total response rate of 4 % the survey enjoys a lot of support from event planners and is statistically representative in the German market. Business seems to have been mainly stable in 2012 with slight undulations. Overall the index shows a steady, positive market for the past three years and once more confirms the importance of the German speaking market to international suppliers.

For business development in the current year, planners indicate their expectations and the general “mood” in 2013. The corresponding graph indicates the developments of the past 8 years.

As the German economy is strong and stable compared to many other European markets the meetings market is certainly worth taking a look at. Unanticipated impacts of the Euro crisis, for example, can influence business results, which were estimated at an earlier time of year.

Demand for European and long-haul destinations

These indices are of special importance for destinations. They enable them to get a first reliable impression of their chances in the German speaking market. tmf has observed the development of the use of European vs. long-haul destinations for the past eight years. The information, together with the list of preferred destinations, is an important indicator and supplements knowledge about general trends, such as accessibility, infrastructure, and security.

Preferred destinations

There are no changes in the ranking of the top three preferred destinations for corporate events this year. Spain continues to be the favourite, followed by France and Italy. tmf analysed 53 destinations that interview planners mentioned. There are many interesting changes in the ranking for both short and long-haul distances. An analysis of preferences by German and Austrian/Swiss planners, which can be quite different, supplements the extensive view on the selection and preferences for destinations.

Information sourcing for new destinations

A total of 14 methods for approaching planners were compared by looking at inspirational quality, collecting actual information and establishing personal contacts. The rankings of the sources analysed are very interesting. The best method is to combine all methods of communication. It can be a waste of time to do one-off activities or to concentrate on only one method. Due to limited time and staff resources planners are very selective and usually pick what is the most useful for their needs and situation. Internet research received high scores when combined with other internet based information channels, such as business networks, newsrooms and social media. Applying the principle of inbound online marketing on the side of suppliers is therefore essential.

The influence of compliance on planning events

tmf received many interesting comments from intermediaries, who see large impacts from compliance in parts of their business. There is, however, also still quite a number that do not “yet” feel affected. The answers are analysed and grouped into meaningful categories and have been differentiated into intermediary and corporate responses. The most interesting quotes are also provided.

The mmm 2013 was presented at IMEX Frankfurt and can be ordered here: mmm 2013 order form

tmf dialogue marketing GmbH, Germany (Veitshöchheim) and India (New Delhi)