Energieschub, Kultur und Messebetrieb in Budapest

Stadt Budapest

Aussicht von der Budaer auf die Pester Seite der Stadt

Tag 2 in Budapest begann mit einem fantastischen Frühstück im Kempinski Hotel. Es fehlte wirklich an nichts, der Service war super und ein „Wakeupbooster“ aus u.a. Karotten- und Orangensaft machte uns fit für den Tag. Nach dem Frühstück checkten wir aus und überzeugten uns im Anschluss davon, dass das Kempinski Hotel neben tollen Zimmern und kulinarischen Köstlichkeiten auch topmoderne Veranstaltungsräume verschiedenster Größenordnungen zu bieten hat.

Danach verließen wir zum ersten Mal während unseres Trips die Pester Seite, um den Vormittag in Buda zu verbringen. Dort bestaunten wir u.a. die Matthias Kirche und das Hilton Hotel, das seinen Gästen einen unvergleichlichen Ausblick auf Buda bietet. Wegen Staatsfeierlichkeiten konnten wir die Fisherman`s Bastion leider nur aus der Ferne betrachten, wurden aber mit einer eindrucksvollen Parade belohnt.

Nach unserer Fahrt zurück über die Margaretenbrücke erkundeten wir zu Fuß den Kossuth Lajos Platz, den Sitz des ungarischen Parlaments und das Ethnographie-Museum.

Die Andrássy Avenue, die Szabolcs Abraham (International Sales Manager bei Hungexpo) „liebevoll“ die Champs-Elysées Budapests nennt, führte uns weg vom Stadtzentrum und hin zum Stadtwäldchen. Auf dem Weg dorthin stoppten wir noch kurz am beeindruckenden Heldenplatz, der Ungarischen Staatsoper und dem Museum of Fine Arts.

New York Café im Boscolo Hotel, Budapest

Martina und Lisa im beeindruckenden New York Café im Boscolo Hotel

Als wir beim köstlichen Lunch im New York Café im Boscolo Hotel die beiden Tage Revue passieren lassen, sind wir uns einig – Budapest ist eine tolle Stadt und definitiv eine Veranstaltung wert!

Bevor es zurück zum Flughafen ging, schauten wir noch einmal kurz im Hungexpo Messezentrum vorbei – dort war die EuroFinance Konferenz 2014 in vollem Gange. Der Veranstalter und die Teilnehmer zeigten sich hochzufrieden und Hungexpo präsentierte sich einmal mehr als Top Venue mit hochprofessionellem Service!

Liebes Hungexpo-Team – Martina und ich bedanken uns ganz herzlich für zwei unvergessliche Tage, die super organisiert waren und uns Budapest sehr viel näher gebracht haben!

Lesen Sie hier den Bericht vom gestrigen ersten Tag, den Lisa und Martina, die Gewinnerin unserer Schuhkampagne in Budapest verbracht haben.

EuroFinance Kongress 2014 im Hungexpo Messezentrum

EuroFinance Kongress 2014 im Hungexpo Messezentrum, Copyright alle Bilder: Lisa Hohmann

Interessieren Sie sich für Budapest oder das Hungexpo Messezentrum als Veranstaltungsort? Dann wenden Sie sich gerne an das Team von Hungexpo oder tmf – wir helfen Ihnen jederzeit weiter.

Ihre Ansprechpartnerin bei Hungexpo:
Anita Kristóf
Director of Event Sales
kristof.anita@hungexpo.hu
+36 (0)1 263 65 20

Ihre Ansprechpartnerin bei tmf:
Susanne Hertenberger
Head of Content & PR
s.hertenberger@tmf-dialogue.com
0931 9002 110

Budapester Schuhe, Royal Suite und Sterne Restaurant

Gewinnerin des Budapester Schuhs

Gewinnerin Martina mit ihrem neuen Budapester Schuh

Ganz nach dem Motto “Hungexpo passt für Ihre Veranstaltungen so gut wie ein Paar Budapester Schuhe” starteten Martina – die Gewinnerin unserer Schuhkampagne – und ich erwartungsvoll nach Budapest. Bei frühlingshaften Temperaturen und bester Laune besichtigten wir zunächst das Hungexpo Gelände, wo gerade die letzten Vorbereitungen für den morgen startenden EuroFinance Kongress 2014 liefen. Besonders eindrucksvoll war es, die Flexibilität von Hungexpo, sowohl was die Räumlichkeiten als auch die zugebuchten Leistungen angeht, einmal “live” zu erleben.

Nach dem anschließenden Check-in im Kempinski Hotel mitten im Stadtzentrum, ging es gemeinsam mit Szabolcs Abraham, International Sales Manager bei Hungexpo, zu Fuß weiter. Auf unserem Weg durch die Innenstadt konnten wir uns von der Schönheit Budapests und den tollen und sehr gut gelegenen Hotels im Zentrum der Stadt überzeugen. Ein Highlight war die Besichtigung der Royal Suite im 5 Sterne Hotel Gresham Palace und  deren Ausblick auf die Stadt.

Budapest bei Nacht

Aussicht von der Gresham Royal Suite auf das nächtliche Budapest

Anschließend folgte das Highlight unseres Trips: Der Besuch im Vass Schuhladen, wo sich Martina ihre Budapester Schuhe aussuchen durfte. Schnell war ein passendes “Grundmodell” in der passenden Größe gefunden, und es ging an die Auswahl der Farben und Materialien, die etwas mehr Zeit in Anspruch nahm. Die Schuhe von Vass hat man schließlich ein Leben lang – da wollen Farbe und Material schon gut überlegt sein ;-) . Die Entscheidung fiel (passenderweise) auf das Grundmodell “Budapest” in den Farben Dunkelbraun und Cognac. Die Schuhe werden nun extra für Martina handgefertigt und nach fünf bis sechs Wochen an sie verschickt.

Den schönen Tag ließen wir bei einem gemütlichen Abendessen mit Anita Kristof, Director Sales bei Hungexpo, und Szabolcs Abraham im ausgezeichneten Restaurant “Winekitchen” ausklingen.

Morgen erwartet uns ein ebenso spannendes Programm, bevor es am Nachmittag wieder nach Hause geht.

Interessieren Sie sich für Budapest oder das Hungexpo Messezentrum als Veranstaltungsort? Dann wenden Sie sich gerne an das Team von Hungexpo oder tmf – wir helfen Ihnen jederzeit weiter.

Restaurant "Winekitchen" in Budapest

Beim Abendessen im Restaurant “Winekitchen”, Copyright alle Bilder: Lisa Hohmann

Ihre Ansprechpartnerin bei Hungexpo:
Anita Kristóf
Director of Event Sales
kristof.anita@hungexpo.hu
+36 (0)1 263 65 20

Ihre Ansprechpartnerin bei tmf:
Susanne Hertenberger
Head of Content & PR
s.hertenberger@tmf-dialogue.com
0931 9002 110

Air New Zealand und Singapore Airlines bieten Code-Share Flüge an

Air New Zealand und Singapore Airlines bieten ab heute Code-Share Flüge für Reisen ab dem 6. Januar 2015 z.B. von Amsterdam, Frankfurt, München und Zürich an. Beide Star Alliance Partner bedienen die Strecke Singapur-Auckland mit je einem Hin- und Rückflug täglich.

Quelle und weitere Informationen: http://dmm.travel/news/artikel/lesen/2014/09/code-share-fluege-von-air-new-zealand-und-singapore-airlines-62833/

 

Özgül Özkan Yavuz appointed new General Manager of Istanbul Convention & Visitors Bureau

Özgül Özkan Yavuz has been appointed new managing director of the Istanbul Convention & Visitors Bureau at the beginning of July 2014, when ICVB’s Board of Directors unanimously elected her as the most suitable candidate.

Özgül Özkan Yavuz previously worked as the Deputy Director of the Istanbul Office of the Turkish Ministry of Culture and Tourism. Between 2008 and 2010, she was the Director for Tourism and Promotion for Istanbul 2010 European Capital of Culture Programme and was responsible for promoting the programme internationally. Prior to that role, Özgül Özkan Yavuz acted as a Cultural and Tourism Attaché of Turkish Embassy to the Hague, the Netherlands. Overall, she has 18 years of experience serving the Ministry of Culture and Tourism, in various positions in Ankara, Istanbul and abroad.

Established in 1997, the Istanbul Convention & Visitors Bureau (ICVB) is Turkey’s first destination marketing bureau, whose main goal is to represent Istanbul around the world and to seek international associations and corporations planning to hold high-profile international congresses and events. The ICVB, working in close collaboration with the Turkish Ministry of Culture & Tourism, the Istanbul Chamber of Commerce and the Istanbul Metropolitan Municipality, designs and implements special events and other marketing strategies to raise Istanbul as an international congress and events centre.

According to Özgül Özkan Yavuz “Istanbul CVB has a great experience and in-depth knowledge of the city and is in strong collaboration with central and local bodies and meeting industry experts. The rich history and heritage of Istanbul, dating back 8500 years, have played an important role in the city’s continuous rise of popularity as a congress and meeting destination. Today, what Istanbul needs is incorporation with the city’s economic strategies and joint effort with intellectual capital. We are also starting an integrated marketing strategy for the city.”

In 2013, Istanbul as congress destination was ranked 8th in the world and 7th in Europe corresponding to ICCA statistics, and if congresses with more than 500 delegates are taken into account, it ranks in 1st place.

Istanbul is home to seven convention and three exhibition centers ready to convene congresses with 100 to 30,000 or more participants and accommodate them in 90,000 total guestrooms in five-star and deluxe hotels.

Your contact at piranha content & pr:
Susanne Hertenberger
Head of Content & PR
0049 (0)931 9002 110
s.hertenberger@piranha-pr.de

Link to download the picture of Özgül Özkan Yavuz (Copyright: Özgül Özkan Yavuz)
Link to download the press release as pdf

Schloss Vajdahunydad – ein Stilmix mitten in Budapest

Schloss Vajdahunydad

Etwa 15 Fahrminuten vom Messezentrum Hungexpo entfernt liegt das Budapester Stadtwäldchen, der größte Park der Stadt mit zahlreichen Erholungs- und Kultureinrichtungen. Herzstück des Stadtwäldchens ist das 1896 erbaute Schloss Vajdahunydad, das sich direkt am Ufer des Városligeti Sees befindet.

Der Architekt, Ignác Alpár, hat in dem Bauwerk nicht nur Stilelemente aus Romantik, Gotik, Renaissance und Barock vereint, sondern auch bekannte Elemente der sich im historischen Ungarn befindenden Gebäude übernommen. Ursprünglich für die Millenniumsfeierlichkeiten Ungarns gebaut, beheimatet das Schloss Vajdahunydad heute das Ungarische Landwirtschaftsmuseum, das das größte in ganz Europa ist.

Neben der ungewöhnlichen Bauweise, Europas größtem Landwirtschaftsmuseum und einem einzigartigen Blick über den See und den Park, bietet das Schloss aber auch tolle Möglichkeiten für Veranstaltungen:
Das Gebäude überzeugt nicht nur optisch durch seine Vielseitigkeit – es bietet in den verschiedenen Bereichen Platz für elegante Dinner und Empfänge für bis zu 300 Personen. Der barocke Flügel (in dem sich das Landwirtschaftsmuseum befindet), der mittelalterliche Flügel und der Schlossgarten laden zu unvergesslichen Veranstaltungen ein. Außerdem ist das Schloss sehr beliebt für Hochzeiten, TV-Produktionen und häufig Austragungsort von Konzerten und Theateraufführungen.

Quelle und weitere Informationen: Museum of Hungarian Agriculture, Budapest.com, Urlaub Ungarn, Hungarian Convention Bureau

Interessieren Sie sich für Budapest als Veranstaltungsort? Möchten Sie mehr über das Messezentrum Hungexpo erfahren? Oder wünschen Sie mehr Informationen über das Schloss Vajdahunyad? Dann kontaktieren Sie das Team von Hungexpo oder tmf – wir helfen Ihnen gerne weiter.

Die barocke Eingangshalle zum Museum, Copyright beide Fotos: Susanne Hertenberger

Ihre Ansprechpartnerin bei Hungexpo:
Anita Kristóf
Director of Event Sales
kristof.anita@hungexpo.hu 
+36 (0)1 263 65 20

Ihre Ansprechpartnerin bei tmf:
Susanne Hertenberger
Head of Content & PR
s.hertenberger@tmf-dialogue.com
0931 9002 110

Impressions Experiential Planner Roadshow Ahmedabad 2014

tmf eventscout geht in die nächste Runde!

Vom 5.-9. Juni 2014 starten die nächsten tmf eventscouts zu ihrer Erkundungstour. Wohin es geht? Das verraten wir Ihnen heute noch nicht. Nur soviel: Sie dürfen sich auf puren Luxus und Premium-All-Inclusive freuen…

In den nächsten Tagen werden wir das Geheimnis lüften und die Bewerbungsphase eröffnen. Halten Sie sich also schon heute das Datum frei und seien Sie gespannt!

Alles rund um unser tmf eventscout Programm finden Sie auch auf unserer facebook-Seite: www.facebook.com/pages/tmf-eventscout

Einladung: Meeting & Incentive Summit in Madrid

Sehr geehrte Veranstalter von Incentivereisen, Tagungen, Kongressen und allen anderen Arten von Firmenveranstaltungen,

es gibt kurzfristig noch die Möglichkeit, nächste Woche am 26.3. (Mittwoch) am Meeting & Incentive Summit in Madrid teilzunehmen.

Für Veranstaltungsplaner ist die Teilnahme kostenlos, Flug und Hotel werden für Sie organisiert.

Warum Sie unbedingt kommen sollten? Hier sind ein paar gute Gründe für Sie!

Der Workshop präsentiert Ihnen großartige und interessante Vorträge und spannende neue Formate für die Seminare. Sie treffen die Vertreter der wichtigsten spanischen Destinationen (immer noch die Nr. 1 Destination aus dem deutsch-sprachigen Markt) und die Veranstaltung wird organisiert von Eventoplus, unserem langjährigen guten Partner in Spanien – eine Garantie für sorgfältige Konzepte, tolle Ideen und professionelles Handling! Eine guter Performance wartet auf Sie! Voller Anregungen und interessanter Ideen.

Bitte melden Sie sich noch an und geben Sie uns kurz Bescheid, daß Sie kommen! Ich werde ebenfalls am Workshop teilnehmen und freue mich, Sie in Madrid zu treffen!

Herzliche Grüße

Johanna Fischer
tmf dialogmarketing GmbH

 

Haben Sie Interesse an einer Teilnahme? Dann melden Sie sich am besten noch heute an – die Plätze sind begrenzt, Eventoplus behält sich die Auswahl der Teilnehmer vor. Weitere Informationen und das Anmeldeformular finden Sie hier: http://bit.ly/1c4Bhnm

Einen kleinen Vorgeschmack auf das Programm gibt es hier:

bonny_shapira

Bonny Shapira: How Cisco Live! applied the four key issues of the day in one impactful event

We will see four modules… but let’s start the day with a fantastic case study which epitomizes all four: we will see how the organizers of Cisco Live! dealt with each of the four issues: consulting value-added, meeting design and new formats, community-building, and team motivation. A practical, inspiring session by the leader of this great conference (in English).

Biography

Bonny, who is with Cisco since 2004, served in various business development and marketing roles before joining the event marketing team in 2012 where he has been leading the content program for CiscoLive as well as the exhibition area, bringing Cisco’s latest innovations and solutions together under a unified experience area. He now leads the entire CiscoLive event.

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Eric de Groot: The meeting design methodology – toolbox for innovative and effective meetings

Probably the most important challenge for our industry, and the number one demand of corporate clients (according to the 2014 meetings and events market survey by Grupo eventoplus): meeting design, and more broadly the tools and techniques to innovate in meeting formats and content, in order to achieve the meeting’s objectives. Eric, author of the “bible” of meeting design “Into the heart of meetings” will deliver a practical session on how you can make your meetings more effective. He will also moderate a session in which participants will have the possibility to implement those tools and techniques.

Biography

Eric de Groot is one of the very first meeting designers. His pioneering work started in 1992; now he caters to the Dutch market in De Wet van Thomasand internationally in MindMeeting. Thanks to his background in drama-education he takes a broad, human as well as an educational perspective to meetings and meeting processes. Eric regularly conducts workshops and learning sessions for professionals in the meeting industry and in other educational contexts. Recently he started educating Meeting Design for the famous KTH University in Stockholm. In 2013 the book he wrote with Mike van der Vijver about meeting design was released, “Into the Heart of Meetings” and was acclaimed as a reference tool for meeting design.

 

clara_lasla

Clara Lasala: The right questions for a successful briefing

This workshop will use the new Binnakle method, developed by training and consulting firm Inteligencia Creativa. Using the first phase of this business game, we will see how to improve briefings of events (segmented by event type: convention, congress, incentive) and ask the questions about what really adds value to the client’s business (in Spanish).

Biography

Clara Lasala is a consultant at Inteligencia Creativa and development director at Binnakle Innovation Games. She has spent her 20 years experience at companies such as Shell, Pfizer and Johnson & Johnson. She has worked in various programs at ESADE, the School of Design ELISAVA and ESDI. She has also been a consultant on executive development, innovation and communication with Manum Creativity and Oxford Consulting Group. Inteligencia Creativa specializes in developing and systematizing creative thinking.

 

carlo_hermes

Carlo Hermes: Create value for the stakeholders of your event – lessons from organizing the World Energy Congress, G20 Energy meetings…

You organize a meeting for a client (internal or external)… but you know success depends on much more than just the immediate, conscious needs of the client. Are you aware of who is really involved and how to bring them value? From briefing to post-event, how to make sure you identify the interests of all parties (client, attendees, sponsors, public entities…) and manage them perfectly? Based on his experience on key events such as the World Energy Congress to corporate events, Carlo Hermes will explore these critical questions for meeting planners eager to bring more value (in English).

Biography

Carlo has been working for over 30 years in event management and communication for companies like British Airways, Olivetti and Enel. For four years he was the Executive Director of the “World Energy Congress” 2007. He started his consulting company, which works with the Italian Ministry of Economic Development; Banca Popolare and Eni to implement events and sponsorship management and communication strategies. He teaches events management and communication.

 

tara_phillips

Tara Phillips: How to get the most out of speakers – learnings from TED

Planning meetings means managing speakers, be it professional speakers or managers from the company. But those may not be the best communicators, and having a poor speaker will you’re your meeting and message… How can you help your speakers, especially those less used to it – to inspire, reach the audience, engage them? Based on her extensive experience, especially within TEDx, Tara will cover a set of concrete tips so you can train, coach, and improve your speakers (in English).

Biography

Tara Phillips is a speech coach who works with leaders, innovators and pioneers to create clear and compelling speeches. With a coaching accreditation, 9 years public speaking experience and a burning desire to empower speakers, she develops and improves their skills. Working with insight, rigor and compassion she is the catalyst for her clients and their messages to shine. Tara is a speech coach for TEDxAmsterdam and is team lead for the event’s coaches and trainers.

 

gianfranco-chicco-by-Beatri

Gianfranco Chicco: Attendee behaviour and meeting design – how to take into account the human being to define your event

Biography

Gianfranco Chicco is the creator and Chief Dreamer Officer at Conference Basics, consulting to international organizations as to how to improve their meetings. This marketer and digital strategist focuses on creating people-centered experiences to tie together the physical and the digital worlds. His projects include the MLOVE ConFestival and the Social Media Week 2013. He was Marketing Director at the World Business Forum, COO at Red Innova, Marketing Manager of the innovative PICNIC Festival and Conference Director of Frontiers of Interaction and Chief Laughter Officer at TEDxSilkRoad. His events have featured speakers like Bill Clinton, Michael Porter, or Malcolm Gladwell. He blogs onwww.gchicco.com and www.conferencebasics.com

 

flor-De-Esteban

Flor Estebán: Sales and marketing consulting keys

Session: How should you manage a consulting project towards marketing or sales managers?

How should you manage a consulting project towards marketing or sales managers? What can we learn from this work to make our meetings more useful, more strategic, more focused on the specific brand / client company? Which questions really help us understand the needs of the brand? Flor de Esteban, partner of Deloitte by Daemon Quest, knows exactly the answer to these questions, and will explain the keys of marketing strategy and positioning and key to bring added value to marketing and sales managers.

Biography

Partner of Daemon Quest by Deloitte, the consulting company dedicated marketing and sales strategy consulting. Flor previously worked as a commercial and marketing director for Spain and Portugal in DHL. Her background includes Industrial Engineering Marketing by Superior Technical School of Industrial Engineers of Madrid, Master in Business Management and Senior Management Program at IESE Business School. University teacher of Business Administration and teacher of Management Master in Business, also she is speaker at various seminars and courses.

 

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Ricardo Burón: Five types of added value provided by the consultant in the congress world

Congresses that always follow the same formats are over. Associations require a strategy for their congresses, which take into account a number of “stakeholders” which provide distinct value. Which one? Ricardo Burón, a great expert of congressional world and strategy consulting, will explain very concretely what passed for executing a professional consultant in the world congress.

Biography

Ricardo Burón, CEO of the Spanish Society of Digestive Pathology, has a degree in Economics from the University of Valladolid, MBA EOI, PDD from IESE, Master of Strategic Management and ESADE Master of RSC by the Instituto de Empresa. Ricardo holds an experience of 17 years in the world of strategic marketing through various responsibilities in different companies. Since May 2009 he is CEO of the Spanish Society of Digestive Pathology and its Foundation (FEAD) and since 2011 he is also Managing Partner of Link4pharma, where he advises other scientific associations in various strategic areas.

 

Pablo_Alzugaray_little

Pablo Alzugaray: Consulting keys in brand communication

Before being creative or providing solutions, first of all we should understand well the client’s situation, problems, opportunities, needs, and target… Pablo Alzugaray, founder and president of Shackleton Group, will examine the role of the consultant in communication, and the keys to a good diagnosis of the customer needs.

Biography

Pablo knows a lot… He was CEO at Contrapunto Group BBDO, BBDO board member, he has co-founded Proximity Worldwide, the global agency of the BBDO network. He founded Shackleton in 2004, with offices in Madrid, Barcelona and Santiago de Chile (staff of 170 people). He has won the Cannes Lions Grand Prix, the Diamond Echo Award and the Grand Prize “Eficacia” in Spain plus many other prizes (Caples Awards, D & AD, waves, El Sol, Magnet, eventoplus Awards, among others). He has been the Manager of the year in Spain, and “Agency of the year” in Cannes.

 

The “mmm – MICE market monitor 2013” – Executive Summary

The 2013 research celebrates its 10th year anniversary: the only regular and representative study on key trends and developments of outbound German-speaking meetings market

Besides mmm’s 2013 annual indices about the general “mood” and business situation in the German speaking market, the research offers some very interesting insights into how compliance regulations influence planners – both on the intermediary as well as on corporate side.

We received comments from nearly all participants of the research, especially for the compliance theme. This is a great result because usually open questions are the least favorite questions in questionnaires. There were comments expressing irritation, fear and influences that really have an impact on MICE business. Everybody should read these comments, as they give an important insight into marketing and sales.

Information sourcing for new destinations was another focus of the report. The use and application of social media is changing rapidly and print information is becoming less relevant, which means that this is a topic that needs observation so that the correct communication strategies can be applied.

The 2013 mmm – MICE market monitor is once again an extremely useful tool for marketing and sales strategist in the meetings industry. tmf dialogue marketing and IMEX have worked hard to generate this information in the past 10 years. We encourage every destination that is interested in this important source market to dip into the mmm 2013 and to use it for their marketing plans.

Key factors of the mmm results 2013:

Market development

With a total response rate of 4 % the survey enjoys a lot of support from event planners and is statistically representative in the German market. Business seems to have been mainly stable in 2012 with slight undulations. Overall the index shows a steady, positive market for the past three years and once more confirms the importance of the German speaking market to international suppliers.

For business development in the current year, planners indicate their expectations and the general “mood” in 2013. The corresponding graph indicates the developments of the past 8 years.

As the German economy is strong and stable compared to many other European markets the meetings market is certainly worth taking a look at. Unanticipated impacts of the Euro crisis, for example, can influence business results, which were estimated at an earlier time of year.

Demand for European and long-haul destinations

These indices are of special importance for destinations. They enable them to get a first reliable impression of their chances in the German speaking market. tmf has observed the development of the use of European vs. long-haul destinations for the past eight years. The information, together with the list of preferred destinations, is an important indicator and supplements knowledge about general trends, such as accessibility, infrastructure, and security.

Preferred destinations

There are no changes in the ranking of the top three preferred destinations for corporate events this year. Spain continues to be the favourite, followed by France and Italy. tmf analysed 53 destinations that interview planners mentioned. There are many interesting changes in the ranking for both short and long-haul distances. An analysis of preferences by German and Austrian/Swiss planners, which can be quite different, supplements the extensive view on the selection and preferences for destinations.

Information sourcing for new destinations

A total of 14 methods for approaching planners were compared by looking at inspirational quality, collecting actual information and establishing personal contacts. The rankings of the sources analysed are very interesting. The best method is to combine all methods of communication. It can be a waste of time to do one-off activities or to concentrate on only one method. Due to limited time and staff resources planners are very selective and usually pick what is the most useful for their needs and situation. Internet research received high scores when combined with other internet based information channels, such as business networks, newsrooms and social media. Applying the principle of inbound online marketing on the side of suppliers is therefore essential.

The influence of compliance on planning events

tmf received many interesting comments from intermediaries, who see large impacts from compliance in parts of their business. There is, however, also still quite a number that do not “yet” feel affected. The answers are analysed and grouped into meaningful categories and have been differentiated into intermediary and corporate responses. The most interesting quotes are also provided.

The mmm 2013 was presented at IMEX Frankfurt and can be ordered here: mmm 2013 order form

tmf dialogue marketing GmbH, Germany (Veitshöchheim) and India (New Delhi)

 

One-stop solution for the entire spectrum of Content Marketing

tmf dialogue marketing and piranha content & pr provide the entire spectrum of Content Marketing – as a one-stop solution! Whether operating a newsroom or project-related support – tmf/piranha offers tailor-made solutions for every budget.

Examples for individual blogs for clients in the tmf/piranha newsroom:

www.tmf-dialogue.com

Example for a client newsroom operated by tmf/piranha: http://www.visitnorway.com/meetings/newsroomDE

Furthermore tmf/piranha offer a webservice to enable their clients to operate a blog/newsroom without requiring a larger number of personnel.

For further information please contact:

Lisa Hohmann, Director Operations & Strategy
Email: L.Hohmann@tmf-dialogue.com | Phone: +49-931-9002111